- The Ad Industry Is Stuck In The 'Oops' Syndrome
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2017
Will Google create a fund to cover the declining reputation of ...
- BuzzFeed Will Run Banner Ads
Publishers Daily, Sara Guaglione - Tuesday, August 29, 2017
Once a strong proponent of native advertising over display ads, BuzzFeed h ...
- Criteo Heading Toward Greater Authority In Performance Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2017
Predictive search has been a focus for Criteo for some time. I ...
- Paid-Search ROI Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2017
A report released Tuesday implies that during the past six years, t ...
- Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Monday, July 31, 2017
Zeta announced on Monday a strategic partnership with AppNexus to merge t ...
- DataXu And Teads Partner On Access To Video Ad Formats
Digital News Daily, Tobi Elkin - Wednesday, July 12, 2017
DataXu and Teads said they're partnering to enable DataXu to purchase n ...
- Is It Really The End?
Research Brief, Jack Loechner - Wednesday, July 12, 2017
Top-spending CMOs complain that display ads don't do what they're paying f ...
- Publishers And Merchants Endorse New Revenue Generator
Research Brief, Jack Loechner - Friday, May 26, 2017
"Affiliate marketing is "carving out a piece of the digital advertising pie ...
- Forrester Predicts The Demise Of Display
Around the Net In MAD London, Sean Hargrave - Thursday, May 25, 2017
A Forrester report has dared to spell out what many in digit ...
- Why The End Could Be Nigh(ish) For Display
London Blog, Sean Hargrave - Thursday, May 25, 2017
Forrester's sensational latest report calls time on digital display due to quali ...
- Up The Quality And Decrease The Blockers, Says Unilever CMO
Around the Net In MAD London, Sean Hargrave - Wednesday, May 24, 2017
"Marketing Week" readers have a sneak preview of Keith Weed's Cannes Li ...
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2017
Ad spending should increase by 10% or more this year, but ...
- Ensuring Viewability Across Emerging Channels
MAD London, Paul Nasse - Friday, May 12, 2017
It's the huge media hot topic of the day, but how ea ...
- Is This The End Of Advertising As We Know It?
RTBlog, Tobi Elkin - Monday, May 8, 2017
Forrester analysts contend that people have always been angry at advertising, a ...
- engage:BDR Moves Into Social To Connect Brands With Influencers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
The self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporti ...
- BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
On Friday BloomReach publicly unveiled its digital experience platform, which uses ...
- Mobile Advertising Is Pushing Down Viewability
Around the Net In MAD London, Sean Hargrave - Wednesday, May 3, 2017
A Meetrics report has shown that banner ad viewability fell from 4 ...
- Viewability Is Mobile Marketing's Achilles Heel
London Blog, Sean Hargrave - Wednesday, May 3, 2017
Hands up -- who wants to tell the CFO that growth ...
- The End Of Advertising
SearchBlog, Laurie Sullivan - Tuesday, May 2, 2017
A Forrester report released Tuesday estimates advertisers wasted $7.4 billion on poor-quali ...
- 57% Of Video Viewers Discover Content Through Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Research results suggest that viewers know what they want when it com ...
- comScore Antes 'Table Stakes,' Provides Viewability Data Free
MediaDailyNews, Joe Mandese - Wednesday, April 26, 2017
In a bid to become the industry's standard for measuring the viewabili ...
- Google Display Ads Get Smarter
MediaDailyNews, Laurie Sullivan - Friday, April 21, 2017
For Smart display campaigns, advertisers add pre-set headlines, descriptions, logos and imag ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is th ...
- Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2017
As Verizon prepares to take over Yahoo's media assets, search revenue h ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Despite the fact that programmatic media and ad tech, in general, ha ...
- Gen Z Favors Humor In Ads, Big On Cinema Ads
MediaDailyNews, Laurie Sullivan - Thursday, April 6, 2017
Gen Z, ages 7 to 19, mostly use Google to conduct onli ...
- Next Programmatic Phase Needs Checks, Balances Like Search Advertising
SearchBlog, Laurie Sullivan - Thursday, April 6, 2017
Now with Programmatic Guaranteed available to all users of DoubleClick Bid Manag ...
- Spotify's Acquisition Of MightyTV Aims To Boost Programmatic And Personalization
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 28, 2017
Spotify on Monday acquired content recommendation engine MightyTV in a bid ...
- SEMPO Study Points To Verifying ROI As Greatest Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2017
Social media advertising is the fastest-growing digital marketing segment, but search engi ...
- Study Identifies Gaping Hole In Media-Buying Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2017
Brands need to start pulling their search teams into media planning ...