- Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 23, 2018
Publishers working with Google that target ads to European consumers will ga ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Research Intelligencer, Joe Mandese - Thursday, March 8, 2018
Through ingenuity, cunning and outright fraud, the 300x250 ad has become o ...
- Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
The survey asked marketers which paid media is best for acquisition. Soci ...
- Younger Travelers Rely On Search Engines, Recall Ads More Often
Performance Marketing Insider, Laurie Sullivan - Friday, February 23, 2018
As the U.S. heads into the Spring Break season, consumers are planni ...
- Latest AOP Figures Are Bad News For Native Advertising
London Blog, Sean Hargrave - Tuesday, January 30, 2018
Native is struggling to make the leap to mobile while video tak ...
- Amazon's Potential -- What The WSJ Didn't Say
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2018
eMarketer estimates that Google will report earnings on Thursday of $83.4 billi ...
- What Google Chrome's Ad Block Feature Will Block
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 24, 2018
The latest version of Google Chrome with autoplay and ad blocker beca ...
- Inaccurate Data Still Holding Back Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2018
The biggest mistake companies make is not factoring in the cost ...
- Blockchain 101 For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 22, 2018
"Blockchain, much like the internet in the late to mid-1990s, isn't ...
- Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
Digital News Daily, Laurie Sullivan - Friday, January 12, 2018
Digital media spend will overtake offline media and marketing spend for t ...
- Digital Display's ROI Worked Out -- One Pound In, GBP1.94 Back
Around the Net In MAD London, Sean Hargrave - Tuesday, December 12, 2017
Nielsen, Nectar and IAB UK have collaborated with nine leading brands ov ...
- Doubling Up With Digital Display -- What The Data Tells Us
London Blog, Sean Hargrave - Tuesday, December 12, 2017
Research showing nearly two pounds back for every pound put in ...
- TV Tunes In To People-Based Marketing, The Next Data-Driven Frontier
Television News Daily, Allison Metcalfe - Wednesday, December 6, 2017
The buzz in TV is audience-based planning, which is essentially an extensi ...
- Marketers Smarten Up, Spend Less On Holiday Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, December 4, 2017
It seems either marketers have made smarter campaign investments or technology h ...
- Brands Turning To Amazon, Looking For Safer Display Ad Platforms
Digital News Daily, Laurie Sullivan - Wednesday, November 29, 2017
New ad dollars will shift the focus of advertising toward mobile ...
- UK's Sublime Skinz Reports Sublime 'Viewability," Cites IAS
Digital News Daily, Joe Mandese - Thursday, October 26, 2017
Sublime Skinz, a London-based company that markets a highly visual display advertisi ...
- Google Remains No. 1 In Search, Slides To No. 3 In Display
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2017
Display ad revenue continues to rise worldwide. eMarketer estimates display ad reven ...
- Rubicon Project Integrates Google DoubleClick Bid Manager
Digital News Daily, Laurie Sullivan - Monday, October 23, 2017
Bid Manager, a demand-side platform, is the first to use Rubicon Project ...
- ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards
Digital News Daily, Laurie Sullivan - Thursday, October 12, 2017
Google said it would begin blocking ads in Chrome that don't comp ...
- Dynamic Ads, Scrolling Animations, Video Analytics Among Google AMP Updates
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 3, 2017
Updates in Q3 included improvements in paywall and subscription support in AM ...
- Google Replaces 'First Click Free' With 'Flexible Sampling' For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 2, 2017
Google has been testing flexible sampling with "The New York Times" a ...
- The Day Of Reckoning For Ad Tech? It Has Arrived
Search & Performance Marketing Daily, Marco Ricci - Monday, October 2, 2017
News that Uber is suing its mobile media buyer Fetch Media f ...
- Google: Fail To Succeed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2017
Fail often to learn quickly seems to be an understated mantra ...
- AI Best Technology To Detect, Stop Ad Fraud, Estimated At $19B Loss In 2018
Digital News Daily, Laurie Sullivan - Tuesday, September 26, 2017
Juniper expects invalid traffic from fraudsters to become the biggest threat ...
- Google To Automate Refunds For Ads Running On DoubleClick
Digital News Daily, Laurie Sullivan - Friday, September 22, 2017
Google plans to automate the refund process to advertisers running on DoubleCli ...
- Google Ad Advantage Program Builds To 'A Few Hundred'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 15, 2017
The program, which launched a few months ago, is currently rolling o ...
- More Proof Advertisers Investing Less In Desktop
Digital News Daily, Laurie Sullivan - Thursday, September 14, 2017
Every third advertiser belongs to the Internet and Telecom industry, based ...
- Adform Accredited For Viewability Across Entire Stack
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Copenhagen-based Adform on Monday said it has received accreditation from the Med ...
- Native, In-Feed, Other New Formats Propel 'Display' To Dominant Internet Ad Share
Digital News Daily, Joe Mandese - Monday, September 11, 2017
Newer digital advertising formats, including "in-feed," native and paid content and vide ...
- BuzzFeed Needs Display Advertising To Boost Revenue Growth
Digital News Daily, Tobi Elkin - Wednesday, August 30, 2017
BuzzFeed -- which eschewed display ads on its site because they clutter ...