- Vice Media Inks Video, Display Ad Deal With Teads
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
Vice is approaching Teads as a partner that can help the compa ...
- Octopus Takes Interactive Ads Into Lyft, Uber
Digital News Daily, Laurie Sullivan - Tuesday, January 29, 2019
Play Octopus on Tuesday announced that it has made its Octopus platfo ...
- Fake News Will Be Beaten By Subscriptions, Not Display
London Blog, Sean Hargrave - Monday, January 14, 2019
Facebook and display are being questioned, as publishers decide that subscriptions a ...
- Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for displ ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- Pandora's AdsWizz Integrates With Google Display, Video 360
Digital News Daily, Laurie Sullivan - Tuesday, November 20, 2018
AdsWizz said Tuesday that its ad marketplace AdWave now integrates with Goog ...
- IAB: Mobile Search Rose 37% To $13.5B In First Half Of 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 13, 2018
Rising mobile ecommerce and search drove a record $49.5 billion in digit ...
- Weather's Influence On Demand Determines Media Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 12, 2018
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windo ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- The Holes In The Tech Stack: Too Few Firms Have The Right Personalization Tools
Email Insider, Ray Schultz - Thursday, October 25, 2018
Over two-thirds of firms lack confidence in their ability to personalize, Forrest ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Google-Incubated AdLingo Puts Chatbots In Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 19, 2018
Google-supported AdLingo puts chatbots inside of display ads so brands can ha ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Teads Targets Tech Giants In Push Beyond Outstream Video
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company is planning to make a big push beyond video advertisin ...
- A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & Display
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
The new "time-in-view" component sets a baseline for the duration of ti ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
London Blog, Sean Hargrave - Friday, September 28, 2018
The figures are in for Q2 video advertising, and there's more eviden ...
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 26, 2018
Google on Wednesday announced a metric that enables marketers to measure h ...
- U.S. Marketers To Spend $15 Billion On Data In 2019
Data & Programmatic Insider, Laurie Sullivan - Monday, September 17, 2018
Programmatic and display advertising contribute to the increase in the amount markete ...
- IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
Digital News Daily, Laurie Sullivan - Wednesday, September 12, 2018
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmat ...
- Verizon Oath CEO Armstrong To Reportedly Step Away From Ailing Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 7, 2018
A shakeup in Verizon's ad division reportedly finds Oath CEO Tim Armstro ...
- Google Introduces 'Ad Strength,' New Metric Measures Relevance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 27, 2018
The metric gives marketers a barometer to indicate whether the ad conte ...
- Half Of Marketers Lack CX Connections With Millennials
Performance Marketing Insider, Laurie Sullivan - Friday, August 10, 2018
About 52% of marketers participating in a survey about serving an exception ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Digital News Daily, Laurie Sullivan - Friday, August 3, 2018
eMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, ...
- Google Adds Ads.txt Only Inventory Control For Display, Video
Digital News Daily, Laurie Sullivan - Thursday, July 26, 2018
Google on Thursday introduced a new inventory control in Display & Vid ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txt
Digital News Daily, Laurie Sullivan - Monday, July 23, 2018
Counterfeit inventory diverted 1% of ad spend for display and 72% ...
- Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 23, 2018
Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billi ...
- Adobe Looks To Automate Attribution Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 20, 2018
Adobe began rolling out its Attribution IQ platform on Friday; it allo ...
- Google's Algorithms Learn To Automate All Parts Of Advertising Across Its Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 10, 2018
Google announced tools that let artificial intelligence fine-tune ads -- helping markete ...
- Reddit Adds Call-To-Action Button For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 9, 2018
Advertisers now have the option to add a call-to-action button to the ...