- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Teads Targets Tech Giants In Push Beyond Outstream Video
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company is planning to make a big push beyond video advertisin ...
- A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & Display
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
The new "time-in-view" component sets a baseline for the duration of ti ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
London Blog, Sean Hargrave - Friday, September 28, 2018
The figures are in for Q2 video advertising, and there's more eviden ...
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 26, 2018
Google on Wednesday announced a metric that enables marketers to measure h ...
- U.S. Marketers To Spend $15 Billion On Data In 2019
Data & Programmatic Insider, Laurie Sullivan - Monday, September 17, 2018
Programmatic and display advertising contribute to the increase in the amount markete ...
- IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
Digital News Daily, Laurie Sullivan - Wednesday, September 12, 2018
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmat ...
- Verizon Oath CEO Armstrong To Reportedly Step Away From Ailing Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 7, 2018
A shakeup in Verizon's ad division reportedly finds Oath CEO Tim Armstro ...
- Google Introduces 'Ad Strength,' New Metric Measures Relevance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 27, 2018
The metric gives marketers a barometer to indicate whether the ad conte ...
- Half Of Marketers Lack CX Connections With Millennials
Performance Marketing Insider, Laurie Sullivan - Friday, August 10, 2018
About 52% of marketers participating in a survey about serving an exception ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Digital News Daily, Laurie Sullivan - Friday, August 3, 2018
eMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, ...
- Google Adds Ads.txt Only Inventory Control For Display, Video
Digital News Daily, Laurie Sullivan - Thursday, July 26, 2018
Google on Thursday introduced a new inventory control in Display & Vid ...
- Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txt
Digital News Daily, Laurie Sullivan - Monday, July 23, 2018
Counterfeit inventory diverted 1% of ad spend for display and 72% ...
- Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 23, 2018
Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billi ...
- Adobe Looks To Automate Attribution Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 20, 2018
Adobe began rolling out its Attribution IQ platform on Friday; it allo ...
- Google's Algorithms Learn To Automate All Parts Of Advertising Across Its Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 10, 2018
Google announced tools that let artificial intelligence fine-tune ads -- helping markete ...
- Reddit Adds Call-To-Action Button For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 9, 2018
Advertisers now have the option to add a call-to-action button to the ...
- Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 14, 2018
The latest change redesigns Ad Settings, allowing users to turn off targeti ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
News, even politically charged or "negative" coverage, has little negative impact ...
- Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 12, 2018
The always-on consumer has caught up with Google and now demands mo ...
- Performance Horizon Rebrands To Partnerize, Focuses On Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 10, 2018
Partnerships now dominate today's marketing strategies, so the company chose a na ...
- Search Is Back, And It's Eating Display's Lunch
London Blog, Sean Hargrave - Thursday, May 31, 2018
It is often overlooked, but Warc says search is growing again ...
- RPM Agency Leads Majestic Star Casino & Hotel Into Blockchain Campaign
Digital News Daily, Laurie Sullivan - Tuesday, May 29, 2018
Majestic Star Casino & Hotel will begin piloting a blockchain programmatic advertisi ...
- Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 3, 2018
Google said it will no longer allow buyers to use the DoubleCli ...
- Outdoor's Multibillion-Dollar Opportunity: Hint, It's A 'Digital' Advertising One
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
In a report on the rapid innovation and evolution of the digit ...
- Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Research Intelligencer, Joe Mandese - Wednesday, April 11, 2018
The medium of choice for native advertising increasingly is social media network ...
- Disneyland's Home City Rolls Out Multiyear Campaign With Cast Of Characters
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 10, 2018
The branded campaign is designed to attract visitors to the city, reveali ...
- SMBs Still Struggle With SEO, Paid Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 10, 2018
The growth in 2017 from the Total Median Effectiveness score was primari ...
- Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines
RTBlog, Joe Mandese - Monday, April 9, 2018
eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time biddi ...
- The Google Breakup
Performance Marketing Insider, Laurie Sullivan - Monday, March 26, 2018
The European Union is considering whether breaking up Google based on antitru ...