- Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 14, 2019
Two visual ad formats will run across the YouTube home feed a ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Pausing TV: Viewers Enjoy, Marketers Adjust
TV Watch, Wayne Friedman - Friday, May 3, 2019
In a fractionalized media world, advertisers look for any edge and engagem ...
- Google Develops New Safeguards To Prevent Unauthorized Ad Inventory
Digital News Daily, Laurie Sullivan - Tuesday, April 30, 2019
Google is working to encourage app developers to publish only app-ads.txt file ...
- Alphabet Misses Earnings, Google Sees Less Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Ad sales growth decelerated at Google in Q1 2019, prompting parent compa ...
- Why Brands Still Face Challenges Bringing Programmatic In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2019
Two-thirds of European brands said programmatic ad spending increased following their respecti ...
- Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 5, 2019
Brands looking to drive site traffic for direct-to-consumer retail brands should beg ...
- Dell Technologies Brings Back 'Let's Make It Real' Campaign With A Twist
Digital News Daily, Laurie Sullivan - Wednesday, March 27, 2019
Dell and Y&R tied the campaign this time to virtual reality ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, ...
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
Digital News Daily, Laurie Sullivan - Monday, November 18, 2019
Political ads have a conversion rate 10 times higher and a click-throu ...
- When Is A Couch Not A Couch? When It's A Sofa!
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
With that distinction, Brant Schmitz, director of performance marketing at BLU DO ...
- Firm Combines Email Services With Social Media And Digital Ad Buying
Digital News Daily, Ray Schultz - Monday, March 4, 2019
DigDev allows brands to use the same profiles they apply to ema ...
- Google Adds Video To Responsive Display Ads
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 22, 2019
Google now allows marketers to add YouTube video assets to Google responsi ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Paid search outperforms email in overall lead-generation performance, according to the Lea ...
- Google Rallies Advertising Industry At IAB Summit To Stop Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 12, 2019
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertiser ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, ...
- British Airways, 'The New Yorker' Target Empty Nesters
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In addition to the native homepage, these cartoons were also featured ...
- Vice Media Inks Video, Display Ad Deal With Teads
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
Vice is approaching Teads as a partner that can help the compa ...
- Octopus Takes Interactive Ads Into Lyft, Uber
Digital News Daily, Laurie Sullivan - Tuesday, January 29, 2019
Play Octopus on Tuesday announced that it has made its Octopus platfo ...
- Fake News Will Be Beaten By Subscriptions, Not Display
London Blog, Sean Hargrave - Monday, January 14, 2019
Facebook and display are being questioned, as publishers decide that subscriptions a ...
- Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for displ ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- Pandora's AdsWizz Integrates With Google Display, Video 360
Digital News Daily, Laurie Sullivan - Tuesday, November 20, 2018
AdsWizz said Tuesday that its ad marketplace AdWave now integrates with Goog ...
- IAB: Mobile Search Rose 37% To $13.5B In First Half Of 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 13, 2018
Rising mobile ecommerce and search drove a record $49.5 billion in digit ...
- Weather's Influence On Demand Determines Media Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 12, 2018
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windo ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- The Holes In The Tech Stack: Too Few Firms Have The Right Personalization Tools
Email Insider, Ray Schultz - Thursday, October 25, 2018
Over two-thirds of firms lack confidence in their ability to personalize, Forrest ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Google-Incubated AdLingo Puts Chatbots In Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 19, 2018
Google-supported AdLingo puts chatbots inside of display ads so brands can ha ...