- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
- Google Adds Optimization Score For Display Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2019
Google Ads shows an optimization score for Search and Shopping campaigns, a ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decision ...
- Digital, Display, Programmatic Ad Spending: 2012-2021
Research Intelligencer, Joe Mandese - Monday, November 25, 2019
This "Research Intelligencer" chart visualizes the rapid growth programmatic has had ...
- Is Desktop Digital Display Dying?
London Blog, Sean Hargrave - Friday, November 22, 2019
Desktop-only campaigns brought in 58% less for publishers in Q2 this ye ...
- Google Limits Targeting For Political Ads, Updates Media-Buying Policies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 21, 2019
Google on Wednesday said it will limit the categories in audience targeti ...
- Walmart Reportedly Readying Self-Service Search, Display Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Walmart Media Group is testing an ad platform and self-service tools wi ...
- Merkle Explains Amazon's Newest Ad Option
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2019
Amazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as t ...
- Amazon's Data Turns The Duopoly Into A Triopoly
London Blog, Sean Hargrave - Tuesday, November 5, 2019
eMarketer reveals that 122% growth last year puts Amazon on course f ...
- Alphabet: CPCs Fall 2% On Google-Owned Properties In Q3 Reported Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Alphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2019
Programmatic video ad spending is expected to reach $29.2 billion this yea ...
- Programmatic Video Drives UK Ad Growth
London Blog, Sean Hargrave - Wednesday, October 16, 2019
Video display is nearly at parity with non-video display -- thanks ...
- Google Search Adds Reports For Video Enhancement, Video Appearances Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 7, 2019
The reports, which serve up in the Google Search Console, support resear ...
- Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update Policies
Digital News Daily, Laurie Sullivan - Friday, October 4, 2019
TikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a clima ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
The technology aims to reduce publisher viewability obstacles by 66% for displ ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- B2B Channel Wrestling: Which Is First, Email Or Direct Mail?
Email Insider, Ray Schultz - Tuesday, September 10, 2019
Statistics show that marketers rate paper mail as more efficient than emai ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- Google To Give Publishers More Information When Ad Traffic Is Restricted
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
Google will give AdMob and AdSense publishers more information each time ...
- Lifestyle Content On The Rise As More Brands Block Keywords Related To Hard News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Brands are moving away from advertising that appears next to controversy, terrori ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standard
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
The integration allowed Google to enable Open Measurement on more than 8 ...
- TAG/BSI Data Shows What Brands Need To Eliminate To Save Reputation
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2019
Nearly three-quarters of consumers would stop buying a brand's products if ...
- IgnitionOne Forms Data, Media Consultancy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
IgnitionOne is formally introducing a customer data and media consultancy to he ...
- Presidential Candidate Accuses Google Of Ad Meddling
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2019
It's not the first -- and probably won't be the last ...
- Solutions To Track Ads Through The Supply Chain
MediaDailyNews, Beth Frutkin - Monday, July 22, 2019
The digital ecosystem is fragmented and broken and will worsen as technolo ...