- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practice ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings exten ...
- Suddenly, Advertisers Are Concerned About The Adjacency Of Their Messages
TVBlog, Adam Buckman - Monday, June 29, 2020
Question for the ad biz: Does environment or adjacency really have ...
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 Months
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 24, 2020
Data had previously been kept indefinitely by default because, the company sai ...
- Small Business Advertisers Sue Google For Antitrust Violations
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creati ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study Finds
Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
Viamedia reports that 40% of local businesses have a marketing budget ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Merkle Tests Performance Models, Strengthens Others
Performance Marketing Insider, Laurie Sullivan - Friday, May 22, 2020
Some performance models might not ring the cash register, but all a ...
- YouTube Select Replaces Google Preferred, New Ad Formats Added
Digital News Daily, Laurie Sullivan - Tuesday, May 19, 2020
YouTube on Tuesday plans to launch a new global offering called YouTu ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketpla ...
- Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Alphabet will report earnings on Tuesday. Reports suggest the cuts will inclu ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity h ...
- Google To Require All Advertisers To Verify Identities
Digital News Daily, Wendy Davis - Thursday, April 23, 2020
"This change will make it easier for people to understand who t ...
- Study: UK Consumers Prefer Display Ads, Not Emails, In COVID-19 Crisis
Around the Net in Email, Ray Schultz - Tuesday, April 21, 2020
British consumers are less overwhelmed by display ads than they are ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visito ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Marketers may need to rethink the consumer journey from resulting in ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of n ...
- Chacka Marketing Launches Creative Services Practice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services divisi ...
- Will BIMI Really Make Email Marketing Safer?
London Blog, Sean Hargrave - Tuesday, March 10, 2020
Email marketing's equivalent of ads.txt is a welcome move -- but wi ...
- Ex-Amazon Data, Ecommerce Guru Finds Link Between Business And Football
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2020
Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO ...
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
Television News Daily, Wayne Friedman - Wednesday, March 4, 2020
Local political advertising is poised to pull in higher record levels th ...
- Analysts Reassess Coronavirus, Anticipate 'Domino Effect' From Product Delays
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2020
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as ...
- Amazon Predicted To Report Much Faster Ad Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2020
Digital agencies with expertise in Amazon's advertising platforms expect it to repo ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analys ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determi ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV Market
Digital News Daily, Laurie Sullivan - Thursday, December 19, 2019
The merger is expected to close in the first half of 202 ...
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...