- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- Why It's Time For The Industry To Ditch Display Ads
MAD, Patrick Brown - Thursday, May 20, 2021
It seems like the digital economy was built on 300x250 banners, b ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Google Defeats Advertisers' Antitrust Claims -- For Now
Digital News Daily, Wendy Davis - Sunday, May 16, 2021
Siding with Google, a federal judge has dismissed antitrust claims brought ...
- Play It Again With Retargeting: Brands Cite Channels And Challenges
Email Insider, Ray Schultz - Monday, May 3, 2021
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Googl ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- Why Amazon Continues To Take Google Share
Performance Marketing Insider, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across a ...
- Google Battles Rumble Video Platform Over Antitrust Claims
Digital News Daily, Wendy Davis - Friday, March 12, 2021
Google on Friday asked a federal judge to dismiss an antitrust cla ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Performance Marketing Insider, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as App ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission wh ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- Google Attempts To Debunk AG Paxton's Attack On Company's Ad-Tech Business
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 17, 2021
Google set the record straight Sunday about a complaint filed in Decemb ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according ...
- eTargetMedia Combines Display Retargeting Platform With Email List Service
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
The new tool allows marketers to follow email campaigns with digital ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) h ...
- Google Hit With New Antitrust Lawsuits By Genius, Sweepstakes Today, Other Publishers
Digital News Daily, Wendy Davis - Sunday, December 20, 2020
Genius Media Group -- which unsuccessfully sued Google for allegedly scraping lyri ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know y ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social med ...
- Google Says Its Ads Are Not Based On Personal Gmail Data, Rolls Out Email Privacy Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google wants to make it perfectly clear it does not use person ...
- Google Battles Marketers Over Antitrust Claims
Digital News Daily, Wendy Davis - Tuesday, November 10, 2020
"The whole is no greater than the sum of the parts, a ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers a ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as surv ...