Tag results for "dsps"
- Premion Pushes 'Scaled' Live Local Sports Ads"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next LevelIAB Tech Lab has announced a project to standardize container technology f ...
- New Platform Connects Entire Programmatic Ecosystem, Firm SaysMiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- 'Newsweek' Acquires Adprime, Healthcare Ad PlatformThe acquisition of Adprime furthers vertical strategy for "Newsweek." ...
- Streaming Transparency: Prime Boosts Access, Issues RemainAmazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AIMicrosoft plans to shutter its demand-side platform, with the ad division informi ...
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Trade Desk Q1 Climbs 25%, Shares Up SharplyAnalysts on the Thursday earnings call expressed concern over heavy DSP competiti ...
- New Brand Survey: TV Upfront Ad Market Optimism?A survey by iSpot finds 16% of advertisers believe there will ...
- Buying Streamer Tech: How Disney Can Make Inroads Into NetflixRoku's substantial market share of U.S. streaming devices could give Disney ...
- EDO Strikes Deal To Boost Regional TV Ad OutcomesEDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Yahoo DSP Has Live Sports, Collaboration In MindGeneral Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency LabelsPALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- Is Streaming TV Operating System Consolidation Coming?Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Roku To Boost Video Ad Revenue From New DSP Deals: AnalystGuggenheim estimates gains from new expanded DSP selling platform deals will s ...
- Netflix Boosts Upfront Volume 150% For 2024-25Amy Reinhard, president of advertising, says results were "in line with o ...
- CTV Demand Pushes Trade Desk Q2 Up 26%With Q2 revenues at $585 million vs. analysts' estimates of $578 millio ...
- Instream Versus Outstream Delineation Finally Getting AttentionAs has become clear for anyone following the issue on social medi ...
- Rethinking Ads On The Open WebQuantcast has rebuilt its ad platform based on AI and machine learni ...
- Does Streaming Have An Identity Problem? Reach Or Performance?Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- Indie DSP Programmatic Ad Deals Climb 24%FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Netflix Upfront: New Ad-Tech Platform, Partnership DealsAt its upfront event, Netflix announced it will start up its o ...
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For BothThe Netflix-Trade Desk deal "speaks to the increasing importance of Trade De ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSPInfillion's integration with Walmart Connect will create the new Walmart DSP power ...
- On The Precipice: AdLib's Pivot From MediaMath Spinoff To DSP AggregatorWhen MediaMath failed last summer, spinoff AdLib had to pivot quickly becau ...
- Share Of Measurement VoiceWhen CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Amazon Ads Integration With LiveRamp Moves To Next Security PhaseAmazon advertisers now have the ability to securely activate first- and third-par ...
