- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider Podcast, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, ...
- Marketing All-Star: Claudine Patel
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel ...
- Urban Skin Rx And The Teachable Moments Of 2020
Brand Insider Podcast, Steve Smith - Friday, October 23, 2020
It has been a wild ride this year for skincare maker Urb ...
- Purple's Alchemy
Brand Insider Podcast, Steve Smith - Monday, October 19, 2020
How many mattress brands can the world support? That is a perenni ...
- Group Nine Launches Performance-Marketing Solution For D2C Brands
Publishers Daily, Sara Guaglione - Tuesday, October 6, 2020
G9 Direct lets direct-response advertisers buy social-media ads from the accounts ...
- Six Ways Email Can Help Drive D2C Sales
Around the Net in Email, Ray Schultz - Tuesday, September 29, 2020
Email is an essential tool for DTC businesses, helping them to dri ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce Division
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Named Harte Hanks' managing director to lead its new D2C ecommerce divisio ...
- D2C Brands' 1H TV Ad Impressions Up 14%, Despite 3% Ad Spend Decrease
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Nearly 25% of all first-half D2C ad impressions on TV came fr ...
- Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right Time
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The pandemic has been good to some companies, including one that sel ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider Podcast, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider Podcast, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers duri ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- Search, Ecommerce Could Save Retail During Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 16, 2020
eMarketer expects the percentage of U.S. consumers age 65+ buying online, n ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2020
Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- GroupM: DTC Sector Growth Is Slowing
Digital News Daily, Gavin O'Malley - Monday, February 24, 2020
After studying an assortment of larger DTC businesses, GroupM estimates the mark ...
- Mobile Gamers Prefer To Shop Directly From A Brand
Around the Net in IoT, Chuck Martin - Wednesday, February 19, 2020
The majority of mobile gamers would rather shop directly from a bra ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Big Brands, Online Startups Share Retail Shelves
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 12, 2019
America’s love affair with online shopping shows no signs of cooling of ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automati ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure Mandate
Digital News Daily, Wendy Davis - Thursday, November 14, 2019
The ANA and pharmaceutical companies write that the HHS rule amounts ...
- D2C Issues A Creative Wakeup Call -- Can You Hear It?
MAD, John Trahar - Monday, November 11, 2019
More than most retail brands, D2C brands rely on connecting with peop ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving ...
- Hubble Contacts Even Sells Its Competitors' Brands
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Dan Rosen, Marketing Ad Creative Director, said the company did so ...
- The 168-Year-Old DTC Startup
Show Daily, Nina Lentini - Monday, August 26, 2019
The move to 1:1 marketing has paid off for Haven Life, whi ...
- Amazon Goes After Stitch Fix
D2C Insider, Sarah Mahoney - Monday, August 5, 2019
It just announced Personal Shopper by Prime Wardrobe -- which, like Stit ...
- Why Christmas Crunch For D2C TV Buyers Really Comes in August
Marketing D2C Weekly, Brad Geving - Monday, August 5, 2019
Here's what first-time TV buyers need to know -- whether goal ...
- McLaren Automotive Launches Eyewear Collection
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2019
McLaren designers worked with French optical specialist L'Amy Group to create t ...
- ANA Sues Over Drug Price Disclosure Mandate
Digital News Daily, Wendy Davis - Monday, June 17, 2019
"Far from promoting transparency and improved decision-making, therefore, the rule would inste ...