- Hershey Thinks Like A DTC, Acts Like A CPG
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Hershey has an audience strategy that is data- and customer-first. As Ashl ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data Summit
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2019
MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketer ...
- Fox Does Not See 'Meaningful' Direct-To-Consumer Opportunity
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Fox's strategy is in stark contrast to many competitors. It does n ...
- Think Like a DTC, Act Like a CPG
Show Daily, Nina Lentini - Friday, May 3, 2019
As you might expect, Hershey has a sweet spot within its audien ...
- Thrive Market Searches For Lifetime Value
Show Daily, Nina Lentini - Monday, April 29, 2019
"Search helps us because of our positioning. Paid shopping makes perfect sens ...
- Parachute Launches First TV Campaign
Out to Launch, Larissa Faw - Thursday, April 18, 2019
TV "allows us to convey the tactile quality of the product ...
- Discovery's Streaming Strategy Takes Shape
Digital News Daily, Alex Weprin - Thursday, April 11, 2019
While competitors Disney and WarnerMedia plan their own branded streaming services, Discove ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
DTC consumers spend 13 hours per week watching live or on-demand streami ...
- Disney Projected To Incur $4 Billion In OTT Losses By 2023, But Sees Subscriber Gains
Television News Daily, Wayne Friedman - Tuesday, April 9, 2019
For the most current year, Hulu is forecast to lose $1.7 billio ...
- Rent The Runway, Newbie Unicorn, Targets Girls In Fashion Expansion
Marketing Daily, Sarah Mahoney - Monday, April 8, 2019
RTR Kids is scheduled to begin April 16, initially offering girls' du ...
- Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 5, 2019
Brands looking to drive site traffic for direct-to-consumer retail brands should beg ...
- Discovery Plans Natural-History Streaming Service Following BBC Deal
Digital News Daily, Alex Weprin - Monday, April 1, 2019
The streaming service is targeting a 2020 launch. The 10-year content partnersh ...
- GroupM Finds D2C Brands Lag Broader Economic Growth, Big Marketers Continue To Dominate -- For Now
Research Intelligencer, Joe Mandese - Monday, April 1, 2019
For all the talk about direct-to-consumer brand marketing disrupting the industry, Grou ...
- NBCU Drives 'Shop With Golf' With Golf Channel
Television News Daily, Wayne Friedman - Thursday, March 28, 2019
Targeting affluent TV golf viewers, NBCU is starting an ecommerce market f ...
- DTC Brands: No Longer Just A Cool Story And Purpose
MAD, Amy Lanzi - Friday, March 22, 2019
Direct-to-Consumer brands and retailers are a perfect match and need each oth ...
- Kraft Heinz Partners With Fresh-Oriented Online Grocer Farmstead
Marketing Daily, Karlene Lukovitz - Wednesday, March 6, 2019
The beleaguered CPG giant is expanding DTC via the hip, growing ecommer ...
- Building The Coppola Brand Experience
Show Daily, Nina Lentini - Tuesday, March 5, 2019
One of Francis Ford Coppola Winery's chief acquisition channels is a rewar ...
- Why Traditional Brands Are Moving To DTC Model
Marketing Daily, Steve Olenski - Wednesday, February 27, 2019
A new breed of branding has emerged, with a compelling business mod ...
- As DTC Brands Flock To OTT, They Must Reframe Ad Strategies
Marketing Insider, Ari Lewine - Tuesday, February 26, 2019
The very DTC brands that once found success on social are scrambli ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-o ...