- Adobe Completes Marketo Acquisition
Email Marketing Daily, Ray Schultz - Wednesday, October 31, 2018
The merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringi ...
- One-Third Of Online Shoppers Will Go Elsewhere After One Poor Experience
Performance Marketing Insider, Laurie Sullivan - Monday, October 29, 2018
As more U.S. consumers buy more products online, it only takes o ...
- Bluecore Acquires Betaout, Extends Footprint To India
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Bluecore is adding capabilities that go beyond email, including Facebook, mobile pu ...
- Poor Retail Processes Get In The Way Of Good Customer Service: Study
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Only 14% of the chains studied are using predictive analytics, HRC Reta ...
- Visual Search Speaks Loud And Clear For Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 24, 2018
Forecasts from a top Wall Street analyst suggest visual search will ma ...
- Report: Amazon Reaches A Staggering 96% Of Consumers
Mediapsssst, Richard Whitman - Tuesday, October 23, 2018
Maybe that shouldn't come as a big surprise. I mean, how ma ...
- Search Ads, Yes -- But Consumers Want Cashback Loyalty Programs
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 23, 2018
Consumers love your brand, but if the retailer doesn't have a cashba ...
- Best Buy Has Error In Game Delay Email
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
Best Buy has confused buyers of Red Dead Redemption 2 with ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Bumper Black Friday Predicted This Year
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
Wunderman-owned e-commerce agency, Salomon, is predicting a bumper Black Friday this yea ...
- A Record Black Friday? Erm, Unlikely
London Blog, Sean Hargrave - Friday, October 19, 2018
Wunderman-owned Salmon is predicting a bonanza -- but recent Black Fridays wou ...
- How To Run An Email Drip Campaign
Around the Net in Email, Ray Schultz - Thursday, October 18, 2018
Email drip campaigns are based on timelines or user behavior. Here ...
- Apps That Can Drive Holiday Ecommerce Sales
Around the Net in Email, Ray Schultz - Thursday, October 18, 2018
Ecommerce brands are gearing up for the holiday season. Thomas Smale revie ...
- Google Makes AI Dominant In Niche Categories For Search
Performance Marketing Insider, Laurie Sullivan - Thursday, October 18, 2018
Brands running organic search strategies on Google should tailor the content ...
- Forrester Forecasts $151B In Online Holiday Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 17, 2018
The forecast -- which is up 14% compared with 2017 -- sugges ...
- Misconceptions About Data Processing And GDPR
Around the Net in Email, Ray Schultz - Wednesday, October 17, 2018
Many firms believe that GDPR isn’t important or that they’re not govern ...
- What Online Retailers Can Learn From Amazon's Malvertising Lawsuit
Marketing Insider, Chemi Katz - Wednesday, October 17, 2018
Malware-driven advertisement are monetizing fraudsters, while interrupting the flawless customer experience compani ...
- Holiday Calendar For Targeting Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 17, 2018
In 2017, Google searches for "Black Friday" saw the highest growth spi ...
- Google Shopping Actions Signs On Best Buy, Nike, Sephora
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 16, 2018
The partnerships with Best Buy, Nike and Sephora, announced just prior ...
- Sears Bankruptcy Filing Led By Eroding Online Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
The decline of paid-search click share for Sears should have warned exe ...
- Visa, Olympic Committee Showcase New Technology
Marketing Daily, Tanya Gazdik - Friday, October 12, 2018
New payment tech come on the heels of Visa's recent renewal wi ...
- Amazon Taking Marketers' Budgets, CPCs In Flux Globally
Performance Marketing Insider, Laurie Sullivan - Friday, October 12, 2018
Marketers spent 13% more in Q2, driven by click volume and high ...
- Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
Performance Marketing Insider, Laurie Sullivan - Thursday, October 11, 2018
Bing released 2018 growth numbers, expecting consumers to spend 5.1% more th ...
- 30% Australian Grocery Growth
Research Brief, Jack Loechner - Thursday, October 11, 2018
"E-commerce is a tremendous growth opportunity for the Australian grocery sector," sa ...
- Turner To Launch Direct-To-Consumer Digital Platform With Jenna Lyons
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
The unnamed venture will include a direct-to-consumer offering that spans content a ...
- Adobe Magento And Its Vision For Personalized 'Experience Commerce'
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 9, 2018
The joint vision centers on how companies compete on experiences rather th ...
- Only Customer-Focused Retailers Win At Email Marketing
Around the Net in Email, Ray Schultz - Monday, October 8, 2018
“Customer obsession” is a key to retail revenue, Forrester research shows. He ...
- Amazon Employee Fired For Sharing Email Addresses
Email Marketing Daily, Ray Schultz - Sunday, October 7, 2018
The third-party seller that received the email addresses has been booted o ...
- Cyber Monday Led in Holiday Email Conversions In 2017: Report
Email Marketing Daily, Ray Schultz - Monday, October 8, 2018
Emails sent on Cyber Monday itself did far better than those se ...
- With Pop-Ups, Wayfair Hopes To Ace Real-Life Experiences
Marketing Daily, Sarah Mahoney - Thursday, October 4, 2018
The holiday-themed shops are scheduled to open in the Natick Mall ...