Mailchimp Acquired LemonStand Prior To Shopify Break: Report

Mailchimp has acquired LemonStand, said to be a minor competitor of Shopify, prior to breaking with Shopify. But Mailchimp denies that the events are linked. 

TechCrunch reports that the acquisition “quietly” took place in February.  

Mailchimp confirms the news, saying in a statement: "Yes, Mailchimp acqui-hired the team behind LemonStand at the end of February."  

It adds: "Mailchimp helps small businesses grow, and our e-commerce customers have been asking us to add more functionality to our platform to help them market more effectively. The LemonStand team is helping us build out our ‘e-commerce light’ functionality.{ 

The firm continues: "Our decision to discontinue our partnership with Shopify last week is unrelated to LemonStand. Shopify knew we were working on e-commerce features long before we hired the LemonStand team. In fact, we launched Shoppable Landing Pages last fall in partnership with Square, and Shopify chose not to partner with us on the launch.”

Five people are joining Mailchimp from LemonStand. 

For its part, LemonStand appeared to be going out of business. Its website says: “It is with heavy hearts that we announce LemonStand will be shutting down on June 5th, 2019.”

It adds: “As of March 5th, 2019, we have stopped billing all LemonStand customers, and will refund all annually prepaid customers for the portion of the services they have prepaid beyond this date.”

The Vancouver-based LemonStand is an ecommerce platform.

As reported, Mailchimp announced on March 22 that it had killed its integration with Shopify over concerns regarding data security. In a post, Mailchimp cited updated terms on the part of Shopify that “would negatively impact our business and put our users at risk.” 

Shopify responded that it has had “growing concerns about Mailchimp’s app because of the poor merchant experience and their refusal to respect our Partner Program Agreement. Our terms require app partners to share all important data back to the merchant using Shopify’s API to help them run their businesses.”



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