- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Deep Channels: Email, SMS And Push Drive Ecommerce Sales
Email Insider, Ray Schultz - Monday, January 27, 2025
Automated emails generated 29% of sales while making up only 1.5% ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK Retailers
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
TikTok has announced the launch of an AI-powered tool that brands a ...
- Google's Srinivasan Adds Commerce To Ad Remit
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Vidhya Srinivasan, who has led Google's ad business for years, will n ...
- Deloitte: Can Retail Move From Mass To Micro?
Retail Insider, Sarah Mahoney - Wednesday, January 22, 2025
As economic recovery fuels consumer spending, retailers are racing to balance personalizatio ...
- Smirnoff Promotes Limited-Edition Merch Drops
MAD, Fern Siegel - Thursday, January 16, 2025
Three influencers curate various items, with creative teasers by McCann. ...
- Amazon Prevails In Battle With Consumers Over 'Buy Box'
MediaDailyNews, Wendy Davis - Thursday, January 16, 2025
"While Plaintiffs invoke modern fears of algorithmic control and deceptive design, t ...
- Wayfair Leaves Germany, Cuts 730 Jobs
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2025
While the home furnishings category may manage a slight comeback this yea ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- Omnicom Added As Defendant In Flywheel 'Trade Secrets' Suit
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
The amended complaint filed by Compass Marketing claims damages exceed $24 billio ...
- Google, Microsoft Woo Retailers With AI Agents
Performance Marketing Insider, Laurie Sullivan - Monday, January 13, 2025
The technology may save retailers money, give consumers a better experience a ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, Publicis
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Kohl's became one of the first to use Curate for Commerce ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Meta Tests eBay Listings On Facebook Marketplace
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Meta has begun testing the introduction of eBay product listings, allowing use ...
- Dissecting Online's Holiday: Mobile, Search Ruled
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
Lower price promotions fueled a run on big-ticket items, as consumers scor ...
- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...
- Return Pileup: Retailers Have Seen A Double-Digit Hike To Date
Email Insider, Ray Schultz - Monday, December 30, 2024
There also was a big jump in Keep Returns usage by brand ...
- Holiday Haul: Retail Spending Grew This Year, And Online Even More
Email Insider, Ray Schultz - Friday, December 27, 2024
Consumers sought deals and shopped right up to the last minute, Masterca ...
- AI Agents, 2025 Predictions For Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 26, 2024
The technology would support real-time ad bidding, personalize messages and budget allocatio ...
- How Africa Creative Used A Soccer Match To Expand A Commerce Platform
Mediapsssst, Richard Whitman - Thursday, December 26, 2024
The agency created "Touchboard Discounts," a campaign that used touch technology ...
- FTC Urges Court To Reject IAB Challenge To Click-To-Cancel
MediaDailyNews, Wendy Davis - Monday, December 23, 2024
The FTC is urging a court to allow enforcement of new rul ...
- Alphabet Sued By Popular Shopping Platform For $568M
MediaDailyNews, Laurie Sullivan - Tuesday, December 24, 2024
A subsidiary of Polish ecommerce platform Allegro, reportedly one of the mo ...
- Saks Finalizes Neiman Marcus Deal, Elevates CMO To President
Retail Insider, Sarah Mahoney - Tuesday, December 24, 2024
Emily Essner moves from Saks' chief marketer to president and commercial chi ...
- Why Blockchain Datasets Matter For Brands
Media 3.0, Colin Kirkland - Monday, December 23, 2024
SonarX's partnership with Amazon's AWS makes its datasets accessible to developers, enterpris ...
- Un/Common Appoints Levy As CEO, North America
MAD, Fern Siegel - Wednesday, December 18, 2024
The ecommerce agency's clients include Rare Beauty by Selena Gomez, Liquid Dea ...
- As Turnaround Continues, Victoria's Secret Steps Up International Expansion
Marketing Daily, Sarah Mahoney - Wednesday, December 18, 2024
Retail sales are rebounding. The underwear brand looks to shore up direct-to-consume ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- Super Saturday Shoppers To Top 157M
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2024
The National Retail Federation expects an 11% rise in those hitting t ...