Smirnoff is teaming with three influencers for exclusive merchandise drops.
Former NFL tight end Vernon Davis, fashion designer Nigel Xavier and hip-hop star Saweetie, in collaboration with Complex and Smirnoff, are all part of the "Smirnoffstraordinary Drops."
Fans can head to SmirnoffDrops.com for a chance to purchase various items. The first drop is curated by Saweetie.
Saweetie's limited-time merch includes an ICY chain, Smirnoff SMASH Vodka Soda purse, signed sneakers and more, selling for $12.99. (The price mirrors the signature Smirnoff No. 21.)
The creative was done by McCann, the liquor brand's global creative agency of record. It runs on social, Complex-owned and operated channels, YouTube, Peacock and SmirnoffDrops.com.
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