- AI Making Google Less Green
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 28, 2023
A decline in renewable energy use and increase in water consumption ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- Research: Private-Label Groceries Eating National Brands' Lunch
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Consumers are loading up on private labels and holding back on discretiona ...
- Digital Treadmill: U.S. SMBs Lag Behind Their European Counterparts
Email Insider, Ray Schultz - Friday, July 21, 2023
Almost a fourth of small businesses in the U.S. are investing le ...
- With Cost-Cutting Back In Fashion, Macy's Launches Private-Label Line
Marketing Daily, Sarah Mahoney - Thursday, July 20, 2023
As American shoppers continue to rein in discretionary spending, Macy's is answeri ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Farmers Insurance Limits California Policies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
Farmers Insurance appears to be following the lead of State Farm a ...
- NRF Predicts Record Back-To-School Spending
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 13, 2023
Despite economic pressures on families with school-age kids, the National Retail Federation ...
- Deloitte Predicts 10% Drop In Back-To-School Spending
Retail Insider, Sarah Mahoney - Wednesday, July 12, 2023
That predicted decline -- the first in almost a decade -- mea ...
- Amazon, Target, Walmart Collide In Back-To-School Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
On the eve of Amazon Prime Day, Target and Walmart are unleashi ...
- Retailers, Restaurants Brace For Student Loan Fallout
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 5, 2023
The Supreme Court's decision means millions of Americans will see a dramat ...
- Coresight's Back-To-School Forecast: Solid Resilience
Retail Insider, Sarah Mahoney - Wednesday, June 28, 2023
While pinched consumer budgets have led to some dire third-quarter predictions, analy ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- U.S. Ad Index Expands For First Time In 11 Months In May
MediaDailyNews, Joe Mandese - Thursday, June 22, 2023
The U.S. Ad Market Tracker rose 2.5% in May, the first expansi ...
- Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1
Email Insider, Ray Schultz - Thursday, June 22, 2023
Most consumers say rising inflation has affected their spending, while many a ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Magna Also Revises Outlook Downward
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
"Advertising spending slowed down to a halt in the first quarter ...
- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- Keen Lowers Shoe Prices In Response To Inflation
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 5, 2023
One company is responding to rising inflation with a move aimed ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...
- Nordstrom's Sales Fall, As Luxury Takes New Shapes
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 1, 2023
Affluent shoppers are reining in splurges, with Nordstrom and Saks feeling t ...
- Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall?
TV Watch, Wayne Friedman - Thursday, June 1, 2023
Many expect that for the first time in more than a decad ...
- Navigating Stormy Waters: Prioritizing Focus And Precision
MediaDailyNews, Fredrik Kinge - Wednesday, May 31, 2023
The best thing to do is to face the storm head o ...
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- Skids On Email: It May Be Seeing Cuts As Marketers Boost Their General Spend
Email Insider, Ray Schultz - Friday, May 19, 2023
Paid social media content and print ads are also likely to suff ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- Consumer Spending On Media Decelerates, Especially In The U.S.
MediaDailyNews, Joe Mandese - Wednesday, May 10, 2023
Post-pandemic behavioral shifts coupled with growing economic concerns will continue the decelerati ...
- Coveo Study Reveals Balancing Act Between Privacy, Personalization, Saving Money
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 10, 2023
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy a ...
- Data Remains A Major Challenge For Many Reasons
Data & Programmatic Insider, Laurie Sullivan - Monday, May 8, 2023
Brands often have too much data, and they lack the ability ...