Tag results for "economy"
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'A new study from the agency shows the perception of "corporate gree ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance"My feeling is it's a blip and we'll see that stabilize ...
- Chamber Of Commerce Urges AI Regulation"If appropriate and reasonable protections are not put in place, AI cou ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges CitedGlobal spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Privacy Standards Should Be Set By Congress, Not FTC, Industry Argues"The regulation of the modern economy, which is data-driven in every wa ...
- Target And Sephora Sharpen Their 'Trading Down' GameNew research from Gartner shows the relentless rise in consumer prices h ...
- Apex Brands: What The Most Mature Marketers Are Doing This YearEighty-three percent of global companies will increase their marketing budgets this yea ...
- Home Depot Braces For Slower Consumer SpendingThe home-improvement retailer posted sales below expectations and offered a subdued foreca ...
- Exchange Data Shows Media Payments Growing Increasingly Late, Especially For Manual BuysThe delta between manual and programmatic payments spread significantly, suggesting programmatic m ...
- Twilio Boosted Revenue Last Year, But Also Showed Higher Operating LossThe financial report follows an announcement that staff will be reduced ...
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year"This is mostly driven by TV inflation which will be at 6.8 ...
- Cagey Consumers: Economic Fears Are Causing People To Spend LessWith inflation driving grocery and gas prices up, many people are cutti ...
- Consumers Are Worried About Recession, Other Issues: StudySome consumers are not concerned about anything, but others are anxious, Resona ...
- B2B Gamble: Brands Boost Their Marketing As They Brace For A RecessionLeaders are more aggressive and more likely to follow best practices, T ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession"It keeps telling me the answer is all lower funnel stuff, n ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure"One thing I find shocking across the industry broadly, is a la ...
- Run Rabbit Run: What One Analyst In China PredictsAlaris Consulting Group in Shanghai published a report Sunday predicting trends a ...
- Bloomreach Drives Record Growth, Exceeds $150M Annual Recurring RevenueRaj De Datta, co-founder and CEO of Bloomreach, talks about how t ...
- As Apparel Sales Sputter, Levi's, VF And Canada Goose Get DowngradesAs people rein in clothing purchases, analysts at JP Morgan and Bai ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- Vox Media Lays Off 7% Of Its Workforce, Citing Economic IssuesThe cuts affect several teams, including revenue, operations and editorial. ...
- Wayfair's Got Woes. Struggling Home Sales Won't Help.The ecommerce company is laying off 1,750, looking to offset mounting losse ...
- Email And SMS Saw Tepid Growth In 2022, Study FindsEmail and SMS growth was far behind that of CTV, digital vide ...
- Nielsen Begins Global LayoffsA Nielsen spokesperson said "the total headcount after this reorganization will ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic ConcernsAmidst looming economic concerns, total TV advertising for 2023 is expected ...
- A Recession Plan For B2B MarketersRecession may be coming. How can B2B companies ready themselves for i ...
- Adobe: Online Prices Fell 1.6% YoY In DecemberAdobe released the latest online inflation data from the Adobe Digital Pri ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey FindsAmidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- The Great Cutback: Most Consumers Are Reducing Their SpendingConsumers are concerned about inflation and other threats, but are still enjoyi ...
