- U.S. Households Likely Can Support Spending As Economy Slows
Research Intelligencer, Robert Williams - Monday, May 8, 2023
Many middle-income consumers have a savings buffer to help withstand a possib ...
- Gannett Posts Flat Q1 Revenue Overall, Digital Does Better
Publishers Daily, Ray Schultz - Thursday, May 4, 2023
Company achieves a $10.3 million in net income, versus a net lo ...
- OK, I'll (Still) Buy It: The Resilient Q1 Consumer
Marketing Insider, Corinne Casagrande - Wednesday, May 3, 2023
Analysts keep expecting consumers to pull back on spending, but consumers sti ...
- Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 28, 2023
Consumers are still spending it up, and seem less worried than economis ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Despite slowing growth, small and midsize businesses in the U.S. have ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
Email Insider, Ray Schultz - Tuesday, April 25, 2023
But most firms have exceeded their expectations, Integrate reports. ...
- 42 Years Of Upfront History: Expect - What Else? - Price Hikes This Season
TV Watch, Wayne Friedman - Monday, April 24, 2023
Marketplace and upfront media agency analyst Brian Wieser says there is ...
- Gen Z Is Still Spending Despite Economic Fears, Email Is King In U.S., U.K.
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Over half of U.S. consumers are reducing their discretionary spending, and so ...
- With Fewer New Products, Consumers Cut Discretionary Spending 7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 14, 2023
A Commerce Department report notes a 4.3% drop at home improvement retailer ...
- Streaming Fundamentals: Underwhelming Or 'Undifferentiated'?
TV Watch, Wayne Friedman - Friday, April 14, 2023
Walt Disney CEO Bob Iger has said "undifferentiated" entertainment is a tou ...
- Most Consumers Will Dump A Trusted Brand For Better Prices
Email Marketing Daily, Ray Schultz - Thursday, April 6, 2023
But economic conditions have driven most consumers to enroll in a loyal ...
- 6 Ways To Protect Email Marketing Against Recession
Around the Net in Email, Ray Schultz - Wednesday, April 5, 2023
Consumers are worried about a possible recession. But so are email sender ...
- First Quarter Yields 2,000 Store Closures
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, April 1, 2023
In just the first three months of 2023, nearly 2,000 store closur ...
- Moody Marketers: They're Not As Optimistic As They Were
Email Insider, Ray Schultz - Friday, March 31, 2023
Consumers are more focused on quality than price, although that is ...
- Articles Queried, Read Reveal The State Of Consumers' Minds
Performance Marketing Insider, Laurie Sullivan - Friday, March 24, 2023
Taboola shows consumers are less concerned about inflation, but they will contin ...
- Most Consumers Are Pessimistic About Economy And Are Spending Less, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 23, 2023
Teachers, those in the military and other community members are motivated ...
- Amazon To Lay Off 9,000 More, Advertising Among Hardest-Hit
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Amazon's pandemic hiring spree is still coming back to bite the compan ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2023
"My feeling is it's a blip and we'll see that stabilize ...
- Chamber Of Commerce Urges AI Regulation
Digital News Daily, Wendy Davis - Friday, March 10, 2023
"If appropriate and reasonable protections are not put in place, AI cou ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Privacy Standards Should Be Set By Congress, Not FTC, Industry Argues
Digital News Daily, Wendy Davis - Tuesday, February 28, 2023
"The regulation of the modern economy, which is data-driven in every wa ...
- Target And Sephora Sharpen Their 'Trading Down' Game
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
New research from Gartner shows the relentless rise in consumer prices h ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Home Depot Braces For Slower Consumer Spending
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2023
The home-improvement retailer posted sales below expectations and offered a subdued foreca ...
- Exchange Data Shows Media Payments Growing Increasingly Late, Especially For Manual Buys
MediaDailyNews, Joe Mandese - Thursday, February 23, 2023
The delta between manual and programmatic payments spread significantly, suggesting programmatic m ...
- Twilio Boosted Revenue Last Year, But Also Showed Higher Operating Loss
Email Marketing Daily, Ray Schultz - Thursday, February 16, 2023
The financial report follows an announcement that staff will be reduced ...
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year
MediaDailyNews, Joe Mandese - Monday, February 13, 2023
"This is mostly driven by TV inflation which will be at 6.8 ...
- Cagey Consumers: Economic Fears Are Causing People To Spend Less
Email Insider, Ray Schultz - Wednesday, February 8, 2023
With inflation driving grocery and gas prices up, many people are cutti ...