- Consumers Are Worried About Recession, Other Issues: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 1, 2023
Some consumers are not concerned about anything, but others are anxious, Resona ...
- B2B Gamble: Brands Boost Their Marketing As They Brace For A Recession
Email Insider, Ray Schultz - Tuesday, January 31, 2023
Leaders are more aggressive and more likely to follow best practices, T ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"It keeps telling me the answer is all lower funnel stuff, n ...
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
RTBlog, Joe Mandese - Monday, January 30, 2023
"One thing I find shocking across the industry broadly, is a la ...
- Run Rabbit Run: What One Analyst In China Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
Alaris Consulting Group in Shanghai published a report Sunday predicting trends a ...
- Bloomreach Drives Record Growth, Exceeds $150M Annual Recurring Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, January 27, 2023
Raj De Datta, co-founder and CEO of Bloomreach, talks about how t ...
- As Apparel Sales Sputter, Levi's, VF And Canada Goose Get Downgrades
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2023
As people rein in clothing purchases, analysts at JP Morgan and Bai ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Vox Media Lays Off 7% Of Its Workforce, Citing Economic Issues
Publishers Daily, Ray Schultz - Monday, January 23, 2023
The cuts affect several teams, including revenue, operations and editorial. ...
- Wayfair's Got Woes. Struggling Home Sales Won't Help.
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 20, 2023
The ecommerce company is laying off 1,750, looking to offset mounting losse ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Nielsen Begins Global Layoffs
MediaDailyNews, Wayne Friedman - Wednesday, January 11, 2023
A Nielsen spokesperson said "the total headcount after this reorganization will ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic Concerns
Television News Daily, Wayne Friedman - Tuesday, January 10, 2023
Amidst looming economic concerns, total TV advertising for 2023 is expected ...
- A Recession Plan For B2B Marketers
Around the Net in Email, Ray Schultz - Tuesday, January 10, 2023
Recession may be coming. How can B2B companies ready themselves for i ...
- Adobe: Online Prices Fell 1.6% YoY In December
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 10, 2023
Adobe released the latest online inflation data from the Adobe Digital Pri ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 6, 2023
Amidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Newspapers Go To the Wall As The Year Closes
Publishers Daily, Ray Schultz - Thursday, December 29, 2022
Several local papers are closing due to economic and other conditions.. ...
- Record Spending, Record Misery: Can Retail Rescue Blue Americans?
Marketing Daily, Sarah Mahoney - Tuesday, December 27, 2022
Gallup reports that America's mental health is worse than it's been ...
- Digital Grocery Shopping Settles Into New Patterns
Retail Insider, Sarah Mahoney - Wednesday, December 28, 2022
Reports show that while inflation concerns have pushed many stoppers back ...
- Saturday Got Super-Sized: Almost 190 Million Shopped
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 20, 2022
People took to stores, malls and websites in greater numbers, delivering outsiz ...
- Ad Market Falls For 6th Consecutive Month In November, Signaling Potential Recession
MediaDailyNews, Joe Mandese - Tuesday, December 20, 2022
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2. ...
- This Year Has Hammered Consumers' Perception of Financial Health
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
New research from Deloitte finds that despite impressive resilience, 40% of consume ...
- Consumers Get Grinchy, Sharply Reining In Spending
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
Cutbacks may signal that people's financial resilience is wearing thin. ...
- As Inflation Eases, Retailers Expect Record 'Super Saturday'
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 13, 2022
The National Retail Federation predicts record crowds will shop both in stor ...
- As Consumers Crumble Under Food Costs, Costco Stays Strong
Marketing Daily, Sarah Mahoney - Monday, December 12, 2022
Sales and profits are better than expected, but the warehouse retailer sa ...
- Digital Media Revenues Fell In Q3: Study
Publishers Daily, Ray Schultz - Monday, December 12, 2022
This conforms to a pre-recession narrative, but some firms saw 25% increase ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- For Growth Amid Uncertainty, Lowe's Focuses On Boomers, Millennials, Pros
Marketing Daily, Sarah Mahoney - Thursday, December 8, 2022
The home-improvement retailer used its annual investor day to outline strategy shif ...
- Marketers Say Performance-Driven Media Are Vital For 2023
Research Intelligencer, Robert Williams - Friday, December 9, 2022
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...