- Price Spike: Magazines Are Facing Higher Newsstand Distribution Costs
Publishers Daily, Ray Schultz - Thursday, November 17, 2022
Wholesalers and distributors are passing on their own rising costs to publisher ...
- Yelp Adds 'Spotlight' Ads To Home Screen
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2022
Yelp Spotlight Ads, introduced Thursday, aims to help national and regional bran ...
- Solid Lowe's, Home Depot Results Show America's DIY Army Hangs Tough
Marketing Daily, Sarah Mahoney - Wednesday, November 16, 2022
Financial results at both retailers are stronger than expected, showing remarkable resilien ...
- Target's Slump Is Walmart's Gain
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 16, 2022
Target's sales gained, but profits took an unexpected dive. Observers point ...
- Winning Without The Tailwinds
Media Insider, Dave Morgan - Thursday, November 17, 2022
History and math tell us that the extraordinary market expansion that we' ...
- Email Burn: Holiday Shoppers Are Annoyed By Excessive Frequency
Email Insider, Ray Schultz - Wednesday, November 16, 2022
Many shoppers also deplore holiday music that may begin to be hea ...
- E-Cession: Marketers Worldwide Say Email Will Deliver The Best ROI In A Downturn
Email Insider, Ray Schultz - Thursday, November 10, 2022
Few marketers would reduce their email budgets in an economic downturn ...
- Gannett Posts 10.3% Decline in Q3 Revenue
Publishers Daily, Ray Schultz - Thursday, November 3, 2022
But it is on the way to stabilization, CEO Mike Reed cla ...
- Theatricals' End-of-the-Year Push: First Up: 'Black Panther: Wakanda Forever'
MediaDailyNews, Wayne Friedman - Monday, October 31, 2022
Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has alrea ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?
TV Watch, Wayne Friedman - Monday, October 31, 2022
Top-flight experts have blown the reading of where the economy has be ...
- YouTube Decline A Recession Marker? See Another Wrinkle In The Digital Ad Video Economy
TV Watch, Wayne Friedman - Friday, October 28, 2022
From a macroeconomic point of view, the YouTube decline represents an omino ...
- 65% Of U.S. Shoppers Say They Will Spend Less This Christmas
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Price will be the main factor in purchase decisions for 57% ...
- Email The BFF: Channel Is The One Most Likely To Be Personalized
Email Insider, Ray Schultz - Wednesday, October 26, 2022
Email is by far the channel most likely to be personalized ...
- Ipsos: Polls Will Be More Accurate In The Midterms, Give GOP A 3-Point Advantage
Marketing Politics Weekly, Joe Mandese - Tuesday, October 25, 2022
The bad news, Ipsos' Jackson said, is it will lead to ...
- Inflation Is Hitting Consumers Both In The U.S. And Europe, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 25, 2022
German shoppers are most worried, but those in the U.S. are al ...
- IPG Boosts Outlook After Strong Q3 Growth
MAD, Steve McClellan - Friday, October 21, 2022
But the company acknowledged some deferrals of Q4 project work and th ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
While monthly data through September suggests the beginning of a new U. ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- New Biz Drives Ad Economy, Big Agencies Not So Much
RTBlog, Joe Mandese - Monday, October 17, 2022
"One of the most important drivers of advertising through the pandemic w ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About It
Email Insider, Ray Schultz - Friday, October 14, 2022
Boomers and Gen X are more concerned with inflation, Scorpion reports. ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- Alaska Airlines Joins Other Airlines In Cutting Routes
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 9, 2022
Alaska Airlines is cutting four routes over the next several months ...
- Most Small Businesses Expect A Recession And Many Will Increase Marketing, Study Finds
Email Marketing Daily, Ray Schultz - Friday, October 7, 2022
Almost three-quarters fear they won't survive a downturn, Clarify Capital reports. ...
- Americans Believe Food Inflation Is Higher Than Reality
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 5, 2022
Americans believe that food inflation has hit 22.8%, 9.7 points higher th ...
- Tidying Up: B2B Brands Simplify Their Tech Stacks In Face Of Downturn
Email Insider, Ray Schultz - Thursday, October 6, 2022
And most are focusing on profitable channels like email, Twilio Segment repo ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Inflation Drives 90% Of Consumers To Discounts, Cashback Rewards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 5, 2022
Wildfire Systems, a platform that powers reward programs, collaborated with research fi ...