- Marketers Say Performance-Driven Media Are Vital For 2023
Research Intelligencer, Robert Williams - Friday, December 9, 2022
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach
Email Marketing Daily, Ray Schultz - Tuesday, December 6, 2022
Most consumers believe the U.S. is headed for a recession, Jungle Sco ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- TV Legacy That Remains: What Gets Cut Next And What Stays On TV Networks?
TV Watch, Wayne Friedman - Tuesday, December 6, 2022
Legacy pay TV services -- including new virtual pay TV services ...
- Meta Urges Washington To Adopt 'Tech-Neutral' Approach In Regulating Metaverse
Digital News Daily, Colin Kirkland - Friday, December 2, 2022
Meta says in a policy paper that existing laws and regulations wi ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- How To Engage Customers When The Economy Tanks
Around the Net in Email, Ray Schultz - Friday, December 2, 2022
It’s not easy engaging customers when the economy slows down. How ...
- Words To Watch: Yale Study Analyzes If 'WSJ' Usage Can Affect Markets
Publishers Daily, Ray Schultz - Tuesday, November 29, 2022
Software scours hundreds of thousands of articles to quantify topics and determi ...
- Recession Rehearsal: Consumers Say They Will Shop More Online
Email Insider, Ray Schultz - Tuesday, November 29, 2022
People will also cut back on travel, cable and education if ...
- An Email Marketing Guide For SMBs Facing Inflation And Other Issues
Around the Net in Email, Ray Schultz - Monday, November 28, 2022
Small businesses are beset by challenges like inflation and labor shortages. He ...
- Search Data Shows Thanksgiving Day Takes Back Seat To Black Friday
Performance Marketing Insider, Laurie Sullivan - Monday, November 28, 2022
Marketing companies released lots of data Monday related to search and ecommerc ...
- European Consumers Look For Ways To Cut Spending As Inflation Roars
Research Intelligencer, Robert Williams - Monday, November 28, 2022
Younger consumers are more likely to say they're canceling subscriptions to ap ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- Consumers Shift More Spending To Black Friday Weekend
Marketing Daily, Sarah Mahoney - Monday, November 21, 2022
People are intent on finding bargains this holiday season, which means they' ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- Retailers Expect Record Turnout For Thanksgiving Weekend
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 17, 2022
Retail trade associations say Black Friday is back, and in a b ...
- A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors
MediaDailyNews, Joe Mandese - Friday, November 18, 2022
Citing the impact of rising inflation and disruptions in their supply chain ...
- Price Spike: Magazines Are Facing Higher Newsstand Distribution Costs
Publishers Daily, Ray Schultz - Thursday, November 17, 2022
Wholesalers and distributors are passing on their own rising costs to publisher ...
- Yelp Adds 'Spotlight' Ads To Home Screen
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2022
Yelp Spotlight Ads, introduced Thursday, aims to help national and regional bran ...
- Solid Lowe's, Home Depot Results Show America's DIY Army Hangs Tough
Marketing Daily, Sarah Mahoney - Wednesday, November 16, 2022
Financial results at both retailers are stronger than expected, showing remarkable resilien ...
- Target's Slump Is Walmart's Gain
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 16, 2022
Target's sales gained, but profits took an unexpected dive. Observers point ...
- Winning Without The Tailwinds
Media Insider, Dave Morgan - Thursday, November 17, 2022
History and math tell us that the extraordinary market expansion that we' ...
- Email Burn: Holiday Shoppers Are Annoyed By Excessive Frequency
Email Insider, Ray Schultz - Wednesday, November 16, 2022
Many shoppers also deplore holiday music that may begin to be hea ...
- E-Cession: Marketers Worldwide Say Email Will Deliver The Best ROI In A Downturn
Email Insider, Ray Schultz - Thursday, November 10, 2022
Few marketers would reduce their email budgets in an economic downturn ...
- Gannett Posts 10.3% Decline in Q3 Revenue
Publishers Daily, Ray Schultz - Thursday, November 3, 2022
But it is on the way to stabilization, CEO Mike Reed cla ...
- Theatricals' End-of-the-Year Push: First Up: 'Black Panther: Wakanda Forever'
MediaDailyNews, Wayne Friedman - Monday, October 31, 2022
Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has alrea ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?
TV Watch, Wayne Friedman - Monday, October 31, 2022
Top-flight experts have blown the reading of where the economy has be ...
- YouTube Decline A Recession Marker? See Another Wrinkle In The Digital Ad Video Economy
TV Watch, Wayne Friedman - Friday, October 28, 2022
From a macroeconomic point of view, the YouTube decline represents an omino ...