- 65% Of U.S. Shoppers Say They Will Spend Less This Christmas
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Price will be the main factor in purchase decisions for 57% ...
- Email The BFF: Channel Is The One Most Likely To Be Personalized
Email Insider, Ray Schultz - Wednesday, October 26, 2022
Email is by far the channel most likely to be personalized ...
- Ipsos: Polls Will Be More Accurate In The Midterms, Give GOP A 3-Point Advantage
Marketing Politics Weekly, Joe Mandese - Tuesday, October 25, 2022
The bad news, Ipsos' Jackson said, is it will lead to ...
- Inflation Is Hitting Consumers Both In The U.S. And Europe, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 25, 2022
German shoppers are most worried, but those in the U.S. are al ...
- IPG Boosts Outlook After Strong Q3 Growth
MAD, Steve McClellan - Friday, October 21, 2022
But the company acknowledged some deferrals of Q4 project work and th ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
While monthly data through September suggests the beginning of a new U. ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- New Biz Drives Ad Economy, Big Agencies Not So Much
RTBlog, Joe Mandese - Monday, October 17, 2022
"One of the most important drivers of advertising through the pandemic w ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About It
Email Insider, Ray Schultz - Friday, October 14, 2022
Boomers and Gen X are more concerned with inflation, Scorpion reports. ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- Alaska Airlines Joins Other Airlines In Cutting Routes
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 9, 2022
Alaska Airlines is cutting four routes over the next several months ...
- Most Small Businesses Expect A Recession And Many Will Increase Marketing, Study Finds
Email Marketing Daily, Ray Schultz - Friday, October 7, 2022
Almost three-quarters fear they won't survive a downturn, Clarify Capital reports. ...
- Americans Believe Food Inflation Is Higher Than Reality
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 5, 2022
Americans believe that food inflation has hit 22.8%, 9.7 points higher th ...
- Tidying Up: B2B Brands Simplify Their Tech Stacks In Face Of Downturn
Email Insider, Ray Schultz - Thursday, October 6, 2022
And most are focusing on profitable channels like email, Twilio Segment repo ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Inflation Drives 90% Of Consumers To Discounts, Cashback Rewards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 5, 2022
Wildfire Systems, a platform that powers reward programs, collaborated with research fi ...
- Row, Row, Row: How Mass Retailers And Consumers Are Dealing With Inflation
Email Insider, Ray Schultz - Friday, September 30, 2022
Email is the most widely used channel, but not the fastest growin ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Ogury GM of the Americas Anthony Flaccavento was a high school athle ...
- Industry Groups Want More Time To Weigh In On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Wednesday, September 28, 2022
The Chamber of Commerce, Business Roundtable, Privacy for America and others a ...
- IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
MediaDailyNews, Joe Mandese - Thursday, September 29, 2022
Magna's downward revision brings the Big 4 consensus estimate for U.S. ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 27, 2022
Despite inflation, 86% of consumers looking to shop for the holidays s ...
- Holiday Downcast: Worldwide Spending Is Being Cut By Billions
Email Insider, Ray Schultz - Friday, September 23, 2022
Almost a third of U.S. consumers say they are facing financial distres ...
- Study Anticipates Digital-First Americans' Shopping Habits During Recession
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 America ...
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Performance Marketing Insider, Laurie Sullivan - Thursday, September 22, 2022
Despite record-setting inflation rates and other economic challenges, shoppers still plan ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- High Restaurant Prices Prompt Some Consumers To Eat At Home
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 20, 2022
Some consumers are growing weary of high restaurant prices and are choosi ...
- Billions More Reasons Why GroupM Remains Bullish On Advertising
RTBlog, Joe Mandese - Monday, September 19, 2022
"I think people are going to be interested in just how b ...