- Consumers Navigate 'New Normal' In Travel
Marketing Daily, Tanya Gazdik - Saturday, July 30, 2022
Horizon Media finds concern about the riskiness of travel has declined alongsi ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...
- Durability Of SEO In Key Economic Moments
Performance Marketing Insider, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...
- U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
While linear TV continues to have the highest inflation rates, the on ...
- Consumers Disdain Brands That Skimp On Quality To Cut Costs
Research Intelligencer, - Tuesday, July 26, 2022
As inflation hits a 40-year high, many Americans said they'll stop buyi ...
- TV Ad Prospects As Recession Looms: Are Social Media Ad Concerns A Harbinger?
TV Watch, Wayne Friedman - Tuesday, July 26, 2022
Forecast downturns from major digital media players may be ahead of t ...
- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...
- Shoppers Spent More In Q2, Possibly Due To Inflation
Email Marketing Daily, Ray Schultz - Friday, July 22, 2022
Firms that send Back In Stock emails saw an uptick in ord ...
- YouTube's Creative Ecosystem Contributed $25B To U.S. GDP
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
The Oxford Economics Study - The State of The Creator Economy ...
- Inflation Has Households Rethinking Streaming Subscriptions: Study
TVBlog, Adam Buckman - Friday, July 22, 2022
In the current climate for subscription streaming, inflation is driving cancellations whil ...
- Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
The Yelp report, a benchmark of local economic strength, reveals changes ...
- Parents Cut Back Anywhere, But Not Back-To-School
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2022
"Kids grow every year. They need new clothes. School supplies have ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Recession Bait: What Consumers Say They Will Want During A Downturn
Email Insider, Ray Schultz - Monday, July 18, 2022
Predictably, most consumers will want cost savings. But it depends on the ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Fidgety Finances: Why Some Consumers Are Cutting Back Their Spending
Email Insider, Ray Schultz - Thursday, July 14, 2022
Email teams may have a handle on how discounts and loyalty progra ...
- UK Shopper Confidence Hits New Low: Study
Around the Net in Email, Ray Schultz - Tuesday, July 12, 2022
Shopper confidence in the UK fell to -24 in June, hitting a low ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- Study: Small Businesses In U.S. Are Grim About The Economy
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Most are turning to online selling and using email, Bluehost reports. ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...
- Those Poor Millennials: They're Hard-Hit By Inflation And Hungry For Deals
Email Insider, Ray Schultz - Friday, July 1, 2022
Almost 80% of all consumers say inflation has impacted their spending, Jung ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?
TV Watch, Wayne Friedman - Wednesday, June 29, 2022
What happens to the traditional long-term upfront buys during a probable recessi ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- 'Revenge Spending' And The Groundswell Of Inflationaires
MediaDailyNews, Hunter Thurman - Friday, June 24, 2022
While the only constant is that things will continue to change, mo ...
- SCOTUS Reversals Ultimately Up To Voters, As Well As Ye Old American Media
Red, White & Blog, Joe Mandese - Friday, June 24, 2022
It will be "on the ballot" in November. It will also ...
- WPP Partners With Ukraine To Support Its Economic Recovery
MAD, Steve McClellan - Wednesday, June 22, 2022
A new campaign, discussed at the Cannes Lions Festival today, will se ...
- Netflix Drama Imagines North, South Korean Unity In Near Future
TVBlog, Adam Buckman - Thursday, June 23, 2022
In the show, "Money Heist Korea," a thaw in North and Sou ...