- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Indeed Partners With Insider To Create Interactive Hub For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
The interactive editorial hub will help SMBs improve their process for recruitin ...
- Streaming Consumers On Pause? Hello, Ad-Supported Options
TV Watch, Wayne Friedman - Friday, September 16, 2022
Nearly half of household decision-makers consider their current communications/home entertainment services excessiv ...
- Inflation Is Causing Consumers To Cut Back, Jungle Scout Reports
Email Marketing Daily, Ray Schultz - Tuesday, September 13, 2022
Eighty-four percent of U.S. shoppers say inflation has affected their spending a ...
- Canny Consumers: Most Have Changed Their Spending Habits
Email Marketing Daily, Ray Schultz - Monday, September 12, 2022
But over half of consumers expect to return to normal when inflati ...
- National TV Goes Flat In July Versus 2020 - Is That Bad?
TV Watch, Wayne Friedman - Thursday, September 1, 2022
The key measure will be where upfront ad deals actually land, sa ...
- Salesforce Reports $7.7 Billion In Fiscal Q2 2023 Revenue
Email Marketing Daily, Ray Schultz - Thursday, August 25, 2022
Revenue and operating margin rose YoY, but CEO Marc Benioff says custome ...
- New Movers Are Faced By High Costs After The Move, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 24, 2022
Many say this is their biggest challenge, Gravy Analytics reports. ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Inflation Hits Retailers And Most Will Raise Their Prices, Study Says
Email Marketing Daily, Ray Schultz - Thursday, August 18, 2022
Almost half of all retailers have seen a drop in sales, GetRespon ...
- Almost Half Of All Americans Can't Afford Their Former Lifestyle
Email Marketing Daily, Ray Schultz - Thursday, August 18, 2022
Inflation is leading consumers to buy fewer non-essential items, NCSolutions reports. ...
- Consumers Are 'Trading Down,' Buying Less, Commerce Signals Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 12, 2022
Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflati ...
- Post-Pandemic Product Placement Rebounds, Surging At Double-Digit Rates
MediaDailyNews, Joe Mandese - Thursday, August 11, 2022
"Strong desire to gain brand awareness among target consumers, create positive bra ...
- Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price Deflation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 9, 2022
Ecommerce experienced price deflation for the first time in more than t ...
- Consumers Navigate 'New Normal' In Travel
Marketing Daily, Tanya Gazdik - Saturday, July 30, 2022
Horizon Media finds concern about the riskiness of travel has declined alongsi ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...
- Durability Of SEO In Key Economic Moments
Performance Marketing Insider, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...
- U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
While linear TV continues to have the highest inflation rates, the on ...
- Consumers Disdain Brands That Skimp On Quality To Cut Costs
Research Intelligencer, - Tuesday, July 26, 2022
As inflation hits a 40-year high, many Americans said they'll stop buyi ...
- TV Ad Prospects As Recession Looms: Are Social Media Ad Concerns A Harbinger?
TV Watch, Wayne Friedman - Tuesday, July 26, 2022
Forecast downturns from major digital media players may be ahead of t ...
- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...
- Shoppers Spent More In Q2, Possibly Due To Inflation
Email Marketing Daily, Ray Schultz - Friday, July 22, 2022
Firms that send Back In Stock emails saw an uptick in ord ...
- YouTube's Creative Ecosystem Contributed $25B To U.S. GDP
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
The Oxford Economics Study - The State of The Creator Economy ...
- Inflation Has Households Rethinking Streaming Subscriptions: Study
TVBlog, Adam Buckman - Friday, July 22, 2022
In the current climate for subscription streaming, inflation is driving cancellations whil ...
- Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
The Yelp report, a benchmark of local economic strength, reveals changes ...
- Parents Cut Back Anywhere, But Not Back-To-School
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2022
"Kids grow every year. They need new clothes. School supplies have ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Recession Bait: What Consumers Say They Will Want During A Downturn
Email Insider, Ray Schultz - Monday, July 18, 2022
Predictably, most consumers will want cost savings. But it depends on the ...