- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Fidgety Finances: Why Some Consumers Are Cutting Back Their Spending
Email Insider, Ray Schultz - Thursday, July 14, 2022
Email teams may have a handle on how discounts and loyalty progra ...
- UK Shopper Confidence Hits New Low: Study
Around the Net in Email, Ray Schultz - Tuesday, July 12, 2022
Shopper confidence in the UK fell to -24 in June, hitting a low ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
MediaDailyNews, Joe Mandese - Friday, July 8, 2022
"Ad budget cuts are being led by former emerging categories that ha ...
- Study: Small Businesses In U.S. Are Grim About The Economy
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Most are turning to online selling and using email, Bluehost reports. ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...
- Those Poor Millennials: They're Hard-Hit By Inflation And Hungry For Deals
Email Insider, Ray Schultz - Friday, July 1, 2022
Almost 80% of all consumers say inflation has impacted their spending, Jung ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?
TV Watch, Wayne Friedman - Wednesday, June 29, 2022
What happens to the traditional long-term upfront buys during a probable recessi ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- 'Revenge Spending' And The Groundswell Of Inflationaires
MediaDailyNews, Hunter Thurman - Friday, June 24, 2022
While the only constant is that things will continue to change, mo ...
- SCOTUS Reversals Ultimately Up To Voters, As Well As Ye Old American Media
Red, White & Blog, Joe Mandese - Friday, June 24, 2022
It will be "on the ballot" in November. It will also ...
- WPP Partners With Ukraine To Support Its Economic Recovery
MAD, Steve McClellan - Wednesday, June 22, 2022
A new campaign, discussed at the Cannes Lions Festival today, will se ...
- Netflix Drama Imagines North, South Korean Unity In Near Future
TVBlog, Adam Buckman - Thursday, June 23, 2022
In the show, "Money Heist Korea," a thaw in North and Sou ...
- Online Advertising Braces For Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Federal Reserve officials signaled plans Monday to consider a 0.75-percentage-point interest-rate hi ...
- Morgan Stanley Sponsors Washington Post Content, Takes Down Paywall
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 12, 2022
'The Washington Post' on Monday will officially introduce a series of articl ...
- Ad Industry Blasts Federal Opt-In Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, June 9, 2022
The proposed draft bill will "have huge negative implications on the who ...
- Google Keyword Searches For Budgeting Up
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
Google searches reflect worldwide consumers' concerns about the economy. Trending higher ...
- Gas Prices, High Airfare Could Put Damper On Summer Travel
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 27, 2022
Nearly 70% of Americans are planning to travel this summer, but the ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
Research released from The Advertising Coalition and conducted by IHS Markit ...
- 'Slight Recession' Weighing On Internet Stocks, Per Analyst Firm
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 25, 2022
Baird Capital Analysts late Tuesday lowered stock estimates for a majority ...
- Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 24, 2022
"The macroeconomic environment has deteriorated further and faster than anticipated," Snap C ...
- Ecommerce Prices Fall In Some Categories
Email Marketing Daily, Ray Schultz - Wednesday, May 11, 2022
April showed a slight decline in ecommerce pricing and lower growth compar ...
- 'Slimmer' Toilet Paper Is A Sign Of The Times
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 15, 2022
Consumer products like toilet paper, bagged cookies and conditioner are shrinking ...
- Trillion-Dollar Baby: Ecommerce Sales Will Hit That Total This Year, Adobe Predicts
Email Insider, Ray Schultz - Tuesday, March 15, 2022
But inflation is contributing to ecommerce growth, driving $27 billion of tot ...
- Japan Demonstrates Yen To Advertise, Surges To 6.8 Trillion In 2021
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Dentsu estimates Japan's 2021 ad economy expanded 10.4% overall, and 21.4% ...
- OMG, WTF Is The 'IRL' Ad Economy?
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
According to WARC, it's about $44.4 billion. Really. ...
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
January's increase is the best since August 2021, and compares with ...
- Ad Cost Inflation Projected To Lag Consumer Price Inflation
MediaDailyNews, Joe Mandese - Monday, February 14, 2022
The rate of North American inflation is projected to rise 5.4%, whi ...
- Privacy Pastiche: State Law Jumble Could Cost Businesses $1 Trillion Over 10 Years, Group Says
Email Marketing Daily, Ray Schultz - Monday, January 24, 2022
Small businesses would be particularly hard hit as they try to comp ...