- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- We're Better Off: Email Marketers Are More Upbeat Heading Into 2022
Email Insider, Ray Schultz - Wednesday, January 19, 2022
Business is up, but many leaders lost their jobs in 2021 a ...
- Some Companies Offer COVID Testing As Perk
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 12, 2022
While at-home COVID testing kits are hard to find for the avera ...
- Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion ...
- Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Ad-supported media's share of consumer time spent with media fell to i ...
- Used Vehicles Are Like Gold -- And Dealers Know It
Drive Time, Tanya Gazdik - Monday, January 10, 2022
Used vehicle buyers are paying an average of $29,011, up 27.9% fr ...
- Was COVID The New Y2K?
RTBlog, Joe Mandese - Monday, January 10, 2022
Remember the tech spending bust after Y2K? New data suggests COVID-19 m ...
- Inflation Spiral Goes Viral: Online Prices Surge, But Discounts Help
Email Insider, Ray Schultz - Thursday, December 9, 2021
Prices have gone up in several product categories -- especially apparel, Ado ...
- Shoppers Are On The March, Planning Both Online And Offline Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 9, 2021
Almost two-thirds of consumers will spend the same amount or more compar ...
- Revised 2021 Estimates Now Project Record Ad Expansion, 'Planetary Realignment'
MediaDailyNews, Joe Mandese - Monday, December 6, 2021
U.S. and worldwide ad spending are now projected to expand at the ...
- What Do Astrophysics And Ad Economy Forecasts Have In Common?
RTBlog, Joe Mandese - Monday, December 6, 2021
The answer, of course, is planets. ...
- GroupM Finds 'New Economy' Replacing Advertising's Pre-Pandemic One, Sees Big Shifts
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
The report predicts transformation will "accelerate," marketers will "rethink" dependence on dista ...
- 2021 Ad Price Inflation Revised Up A Full Percentage Point To +4.4%
MediaDailyNews, Joe Mandese - Thursday, November 11, 2021
The ad industry revision comes as U.S. consumer price inflation hits ...
- Can Portland Stalwart Powell's Books Survive?
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 9, 2021
Portland’s Powell’s Books, a mecca for book lovers, has survived an endle ...
- Report Charges Big Data Rooted In 'Algorithmic Racism'
MediaDailyNews, Colin Kirkland - Tuesday, November 9, 2021
The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations ...
- For A Stronger 'Build Back Better' Campaign - Add 1 Key Word
TV Watch, Wayne Friedman - Tuesday, November 9, 2021
Ad guru Donnie Deutsch says the spending bill is really an econom ...
- Strong Consumer Confidence Bodes Well For Ad Economy
Research Intelligencer, - Wednesday, October 13, 2021
While concerns about the highly infectious Delta variant of the coronavirus ha ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead Recovery
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
The expansion of the U.S. ad economy slowed to 17.% in Augu ...
- Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New Crash
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
A decline for the next quarter aligns with the rise of t ...
- Vanilla Sky -- And Beyond
Media Insider, Steven Rosenbaum - Monday, August 30, 2021
Think about the complex challenges those working for the rebirth of citi ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
RTBlog, Joe Mandese - Monday, August 23, 2021
Evidence is mounting that the global ad economy -- at least ...
- Ad Market Expands 43% In July, Smaller Categories Outpace Top 10
MediaDailyNews, Joe Mandese - Friday, August 20, 2021
July marks the fifth consecutive month of U.S. ad market expansion, a ...
- How Madison Avenue Attained Herd Immunity
RTBlog, Joe Mandese - Monday, August 2, 2021
Just a week after publishing our eighth upward revision in Madison Avenue ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S.
Performance Marketing Insider, Laurie Sullivan - Monday, July 26, 2021
"We're on the verge of having platforms and companies so powerful a ...
- Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of Expansion
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
The expansion also was led more by smaller advertisers than the bigges ...
- U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
The U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- Consumers Spending Habits During Inflation Could Create Turmoil For Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 13, 2021
This is why marketers may need to rethink the way they targ ...
- Study: Publishers See Global Economy As Biggest Future Challenge
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
Most foresee a decline in display advertising for the industry overall, b ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The U.S. ad recovery continued in May, posting a 50.3% increase ov ...