Words To Watch: Yale Study Analyzes If 'WSJ' Usage Can Affect Markets

Financial publications offer a range of metrics for tracking the economy. But can they help analysts predict events like a recession?  

Researchers at Yale tried to answer this question. They ran software to scour hundreds of thousands of Wall Street Journal stories and quantify the attention paid to certain topics.

Specifically, they wanted to know whether “recession” news was linked to changes of production and employment over a three-year period. 

“We have a data problem,” said Leland Bybee, a PhD student in financial economics at Yale SOM, according to an article in Yale insights. “It’s very difficult to get really good, high-quality data to understand what is going on in the economy at any given point in time.”

The authors gathered roughly  763,000 WSJ articles, published from 1984 to 2017. The software counted the number of times that specific one- or two-word terms were used in each article, then a machine-learning algorithm identified broad topics—i.e., clusters of terms that often appeared together, the article continues. They then did a manual review. 



One set of words that popped up included “Greenspan,” “Yellen,” “federal-funds rate” and “raise rate,” etc. The software identified the topic as the Federal Researve. 

The result of this exercise? The team found that “an increase in the ‘recession’ attention measure, from the 5th to the 95th percentile, was correlated to a 1.99% drop in industrial production 17 months later and a 0.92% drop in employment 20 months later.”

In other words, the recession attention metric appeared to provide additional forecasting ability. 

Moreover, “news attention to topics such as ‘recession’ and ‘problems’ (a general category that included terms such as ‘big problem,’ ‘major problem,’ ‘mess,’ ‘debacle,’ and so on) could explain 25% of the variation in stock market returns. In contrast, a set of 101 other economic measures could explain only 9%."

The research team included Bybee and Bryan T. Kelly, professor of Finance & Associate Director, International Center for Finance. The article was written by Roberta Kwok.  



1 comment about "Words To Watch: Yale Study Analyzes If 'WSJ' Usage Can Affect Markets".
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  1. James Smith from J. R. Smith Group, November 30, 2022 at 1:22 a.m.

    This study is certainly interesting and the research team should be applauded for tackling this timely topic, particularly given the current economic climate.

    Having conducted such studies and taught content analytic methods for over 20 years, I would suggest MP readers place this in the "exploratory" category and urge the authors to expand their research efforts to include financial content on other media (such as CNBC and various services like MarketWatch).

    Here's the link to a longer story on the research.

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