Tag results for "economy"
- Early Holiday Forecasts Predict Pared-Back Celebrations'Tis the season for holiday spending predictions, with Deloitte, Gartner, Bain a ...
- Influencer Grows In Influence, Set To Top $34B In Marketing SpendThe U.S., which already accounts for more than three-quarters of the marke ...
- Agency Credit Crisis Exacerbating, Late Media Payments RisingThe findings from OAREX Capital Markets come as the 4A's released i ...
- Can Analyst Firms Adapt To A Changing Landscape?Are analyst firms equivalent to Industry Influencers in today's economics and percepti ...
- Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad ModelThe bad news is his 2023 forecast comes in at nearly ha ...
- Digital CPMs Plummet, 2H Rebound ExpectedWith the economy and consumer sentiment showing major improvement, major jumps ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- U.S. Ad Market Climbs 6.2% In JulyWith easier year-over-year comparisons, July posted the biggest gains for the U. ...
- Stagwell's Penn: We're Beginning To See A Return To NormalReporting earnings down 6% for Q2 and 5% for the first hal ...
- U.S. Credit Rating Downgrade: How It Affects AdvertisingThe main risk is that it continues to drive up interest rate ...
- Marketers Upbeat About 2024, But Still Worry About Inflation: StudyA poll finds that many U.K. marketers and PR people feel stresse ...
- New Walmart Offers Highlight Changing Plight Of SNAP ConsumersWith Walmart+ Assist, the retailer is introducing half-off memberships for people ...
- AI Making Google Less GreenA decline in renewable energy use and increase in water consumption ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard PlacesLuxury expert Milton Pedraza weighs in on how the biggest names ...
- Research: Private-Label Groceries Eating National Brands' LunchConsumers are loading up on private labels and holding back on discretiona ...
- Digital Treadmill: U.S. SMBs Lag Behind Their European CounterpartsAlmost a fourth of small businesses in the U.S. are investing le ...
- With Cost-Cutting Back In Fashion, Macy's Launches Private-Label LineAs American shoppers continue to rein in discretionary spending, Macy's is answeri ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other RoadsIf Hollywood's writers and actors are looking for any love from Madis ...
- Farmers Insurance Limits California PoliciesFarmers Insurance appears to be following the lead of State Farm a ...
- NRF Predicts Record Back-To-School SpendingDespite economic pressures on families with school-age kids, the National Retail Federation ...
- Deloitte Predicts 10% Drop In Back-To-School SpendingThat predicted decline -- the first in almost a decade -- mea ...
- Amazon, Target, Walmart Collide In Back-To-School BlitzOn the eve of Amazon Prime Day, Target and Walmart are unleashi ...
- Retailers, Restaurants Brace For Student Loan FalloutThe Supreme Court's decision means millions of Americans will see a dramat ...
- Coresight's Back-To-School Forecast: Solid ResilienceWhile pinched consumer budgets have led to some dire third-quarter predictions, analy ...
- Amazon Prime Day Ad Messages Muddled On Economic ChallengesMessages about economic forecasts are mixed and muddled this year. Third-party da ...
- U.S. Ad Index Expands For First Time In 11 Months In MayThe U.S. Ad Market Tracker rose 2.5% in May, the first expansi ...
- Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1Most consumers say rising inflation has affected their spending, while many a ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Magna Also Revises Outlook Downward"Advertising spending slowed down to a halt in the first quarter ...
- McKinsey Analyzes Economic Impact Of Generative AIThe latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
