Tag results for "economy"
- Report: Comms Leaders Worry About Geopolitics, Polarization, MisinformationA study by Stagwell's Harris Poll and communications trade association Page identifi ...
- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending OutlookThe new report projects U.S. ad spending will expand 7.6% this yea ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24"Some advertisers may even be holding back spend at the end ...
- U.S. Debates Data Policy To Fix The Global InternetThe White House will hold a series of sessions to determine ...
- Include/Exclude Political Ad Spend: How Do You Vote?After 35 years, Zenith has dropped political to provide a "more stab ...
- Dentsu Shaves Global Ad Outlook, AgainDentsu's new forecast cites a slowing of the world's economy heading in ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Vox Staff Hit By New Round Of LayoffsUnion members comment that this "makes it harder" for the employees w ...
- Fragile But ResilientBrands are out of runway for relying on price rather than volu ...
- Yandex Search Engine Assets For SaleSome smaller search engines are trying to sell off assets or partn ...
- U.S. Creator Economy Estimated At 27 Million, Full-Timers Averaging $179,000 AnnuallyThe study from influencer marketing research pioneer Ed Keller is based ...
- Economic Impact On PerformanceA disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- NRF: Record Holiday Spending To Top $957.3 BillionConsumers may seem nervous. But with solid earnings, robust hiring and low ...
- Invest In ValueValue delivered to customers is what creates value for the bottom lin ...
- Retailers Say Consumers Are Worried -- But Are They?From Walmart to Nordstrom, stores say consumers are stressed about shrinking fami ...
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% WithoutDigital media will lose one share point, dropping to 48% of loc ...
- Latest Industry Surveys Point To Healthy Holiday BudgetsBoth the National Retail Federation and ICSC released forecasts for the wint ...
- Wayfair Heads To Montana, Announces Second Way Day PlansThe home furnishings e-tailer is launching a Kelly Clarkson cowboy-esque collection a ...
- Saks Teams With Dior For Holiday InitiativeSaks is partnering with fashion brand Dior to create an immersive holid ...
- Deloitte: Surprisingly Bright Holiday AheadAfter a pullback on back-to-school spending, new research from the consulting compa ...
- The Looming Holiday: Shoppers Are Pessimistic, Most Plan To Buy OnlineAlmost all shoppers say inflation is affecting their spending choices, Klaviyo repo ...
- Amazon Prime Big Deal Days Rewires Holiday RhythmHeading into a season of iffy consumer confidence, Amazon-type events are alrea ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience"Fire the dopamine and the serotonin in people's brains. They have ...
- TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.Even as Hollywood unions end their protracted strike, the long-term effects a ...
- CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next YearThe CMO Survey finds that brand building investment has fallen, along wi ...
- U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022While August's 1.2% expansion was modest, it follows July's 6.2% growth. ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Network TV's Double Whammy: Flat Pricing, Declining SupplyWhile ad demand is beginning to rebound again, the growth is almo ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Adobe Predicts Holiday Roller Coaster For Prices OnlineSearch marketers will need to pay extra attention when crafting campaign messag ...
