- Amazon, Target, Walmart Collide In Back-To-School Blitz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
On the eve of Amazon Prime Day, Target and Walmart are unleashi ...
- Retailers, Restaurants Brace For Student Loan Fallout
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 5, 2023
The Supreme Court's decision means millions of Americans will see a dramat ...
- Coresight's Back-To-School Forecast: Solid Resilience
Retail Insider, Sarah Mahoney - Wednesday, June 28, 2023
While pinched consumer budgets have led to some dire third-quarter predictions, analy ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- U.S. Ad Index Expands For First Time In 11 Months In May
MediaDailyNews, Joe Mandese - Thursday, June 22, 2023
The U.S. Ad Market Tracker rose 2.5% in May, the first expansi ...
- Flatlining: Consumers Are Spending Less Or The Same In Q2 As They Did In Q1
Email Insider, Ray Schultz - Thursday, June 22, 2023
Most consumers say rising inflation has affected their spending, while many a ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Magna Also Revises Outlook Downward
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
"Advertising spending slowed down to a halt in the first quarter ...
- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- B2C Bling: Consumers Are Ready To Spend On Luxury Items
Email Insider, Ray Schultz - Monday, June 12, 2023
But consumers demand personalization in email and social media, Wunderkind reports. ...
- Keen Lowers Shoe Prices In Response To Inflation
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 5, 2023
One company is responding to rising inflation with a move aimed ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...
- Nordstrom's Sales Fall, As Luxury Takes New Shapes
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 1, 2023
Affluent shoppers are reining in splurges, with Nordstrom and Saks feeling t ...
- Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall?
TV Watch, Wayne Friedman - Thursday, June 1, 2023
Many expect that for the first time in more than a decad ...
- Navigating Stormy Waters: Prioritizing Focus And Precision
MediaDailyNews, Fredrik Kinge - Wednesday, May 31, 2023
The best thing to do is to face the storm head o ...
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- Skids On Email: It May Be Seeing Cuts As Marketers Boost Their General Spend
Email Insider, Ray Schultz - Friday, May 19, 2023
Paid social media content and print ads are also likely to suff ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- Consumer Spending On Media Decelerates, Especially In The U.S.
MediaDailyNews, Joe Mandese - Wednesday, May 10, 2023
Post-pandemic behavioral shifts coupled with growing economic concerns will continue the decelerati ...
- Coveo Study Reveals Balancing Act Between Privacy, Personalization, Saving Money
Search & Performance Insider, Laurie Sullivan - Wednesday, May 10, 2023
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy a ...
- Data Remains A Major Challenge For Many Reasons
Data & Programmatic Insider, Laurie Sullivan - Monday, May 8, 2023
Brands often have too much data, and they lack the ability ...
- U.S. Households Likely Can Support Spending As Economy Slows
Research Intelligencer, Robert Williams - Monday, May 8, 2023
Many middle-income consumers have a savings buffer to help withstand a possib ...
- Gannett Posts Flat Q1 Revenue Overall, Digital Does Better
Publishers Daily, Ray Schultz - Thursday, May 4, 2023
Company achieves a $10.3 million in net income, versus a net lo ...
- OK, I'll (Still) Buy It: The Resilient Q1 Consumer
Marketing Insider, Corinne Casagrande - Wednesday, May 3, 2023
Analysts keep expecting consumers to pull back on spending, but consumers sti ...
- Deloitte, McKinsey Data Show More Consumer Confidence, Shifting Splurges
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 28, 2023
Consumers are still spending it up, and seem less worried than economis ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Despite slowing growth, small and midsize businesses in the U.S. have ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
Email Insider, Ray Schultz - Tuesday, April 25, 2023
But most firms have exceeded their expectations, Integrate reports. ...
- 42 Years Of Upfront History: Expect - What Else? - Price Hikes This Season
TV Watch, Wayne Friedman - Monday, April 24, 2023
Marketplace and upfront media agency analyst Brian Wieser says there is ...
- Gen Z Is Still Spending Despite Economic Fears, Email Is King In U.S., U.K.
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Over half of U.S. consumers are reducing their discretionary spending, and so ...
- With Fewer New Products, Consumers Cut Discretionary Spending 7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 14, 2023
A Commerce Department report notes a 4.3% drop at home improvement retailer ...