- Back-To-School: More Spending, More Waiting
Marketing Daily, Aaron Baar - Monday, August 6, 2012
According to research conducted by brand and customer loyalty consultant Brand Key ...
- Study: To Reach BTS Shoppers, Use ... TV?
Marketing Daily, Sarah Mahoney - Monday, August 6, 2012
A new study of how parents are tackling this year's back-to-school shoppi ...
- Sequoia Pumps $6 Mil Into MindSnacks
Online Media Daily, Gavin O'Malley - Friday, August 3, 2012
Sequoia Capital adds $6 million in fresh capital into educational iOS ga ...
- JCP's Fashion Leap: Will Millennials Follow?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
As the Plano, Tex.-based retailer begins unveiling its controversial new merchandising initiative ...
- BTS: Surge In Grade School, Empty Nest Homes
Marketing Daily, Sarah Mahoney - Monday, July 30, 2012
While many of this year's back-to-school spending trends will be predictable, t ...
- New BTS Moves From Office Depot, Staples, Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, July 25, 2012
The two TV spots, created by Zimmerman Advertising, show Cannon interacting wi ...
- Target, Walmart Get Digital For BTS
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Discounters are upping their digital game this school year, with both Walma ...
- Paterno's Fake Branding
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
While one might argue that all college football is fake (in th ...
- Kill College Football?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Josh Barro writes that NCAA possibly killing Penn State's football program ...
- Back-to-School Forecast: Cloudy And Careful
Marketing Daily, Sarah Mahoney - Thursday, June 28, 2012
Yes, we know the yellow buses only unloaded the last of t ...
- Student Debit/ID Card Controversy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Arizona State University is poised to collect millions of dollars in t ...
- Bing Bands With Encyclopedia Britannica
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 8, 2012
Bolstering its breadth of knowledge, Bing has entered into a new partnersh ...
- Google, GroupM Partner For Brand Education
Online Media Daily, Laurie Sullivan - Thursday, June 7, 2012
Google and digital agency GroupM Next launched a series of events ...
- IAB Debuts Digital Sales Certification Program
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
The digital advertising world now has its answer to the legal profession ...
- Sodas Suspended From School
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 16, 2012
The Faulkton district is one of the first school districts in t ...
- What We Can Continue to Learn From College
Engage:Teens, Frank Riolo - Thursday, May 10, 2012
There are very few minds more complicated than those of the Americ ...
- Kohl's Broadens Its Cause-Related Efforts To TED
Marketing Daily, Sarah Mahoney - Friday, April 27, 2012
"'Flipping'" is intended to indicate propelling the spread of a video, b ...
- BBVA Compass, NBA Team For Tour
Marketing Daily, Tanya Gazdik - Thursday, April 19, 2012
Financial services company BBVA Compass and the National Basketball Association are teami ...
- Meet E-Education Platform Coursera
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, April 18, 2012
Offering free courses at some of the countries most prestigious universities, Course ...
- Ally Aims To Promote Financial Literacy
Marketing Daily, Tanya Gazdik - Tuesday, April 3, 2012
Throughout April, Detroit-based Ally will aim to engage consumers in several activiti ...
- Honda Civic Majors In Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 2, 2012
An Oklahoma State University class recently finished a campus marketing campaign design ...
- Google Fuels THINKB4U [Fill In The Blank], And Survey Paywall
SearchBlog, Laurie Sullivan - Friday, March 30, 2012
Google has launched the Web site THINKB4U to promote safe and responsib ...
- Britannica Embraces App Strategy
Online Media Daily, Mark Walsh - Tuesday, March 27, 2012
The Encylopaedia Britannica has made a more concerted mobile push, launching ...
- School Tries To Bill Students Over Tweets
Around the Net In OMD Europe, Nina Lentini - Thursday, March 15, 2012
After hundreds of critical tweets about The Crypt School in Gloucestershire we ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- WaPo Dives 10%, Hits Across Divisions
MediaDailyNews, Erik Sass - Friday, February 24, 2012
The Washington Post Company announced another round of revenue declines in t ...
- Wharton Extends The Brand Into Startups
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
The University of Pennsylvania's Wharton School, the 131-year-old business school in Philadelphi ...
- USDA Releases New School Meals Nutrition Standards
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
The new nutrition standards call for USDA-subsidized breakfasts and lunches to off ...
- For-profit Colleges Back In Trouble
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
For-profit colleges are coming under attack again, this time for allegedly preyi ...
- Speaking Of Which ...
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
Cincinnati's police chief, James Craig, is featured in the University of Phoeni ...