- Samsung Creates Epic 'Marco' Experience
Marketing Daily, Aaron Baar - Tuesday, December 23, 2014
"Since the show is a new show, we needed to take ...
- More Connected Devices Driving Desire For Tech Support
Marketing Daily, Aaron Baar - Monday, December 22, 2014
The interest in comprehensive support services increases proportionately to the number ...
- EBuyer Signs GBP3m Dave TV Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorsh ...
- Tablet Use Still Growing Faster Than Other Devices
Marketing Daily, Aaron Baar - Friday, December 12, 2014
"We are starting to see sales level off," John Buffone, executive direct ...
- With Smartphone Center Of Connected Galaxy, It's Add Value Or Go Home
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2014
Walmart is a good example of the value-add equation. The company's ...
- Marketing All Star: Peggy Ang
MediaPost All Stars, Aaron Baar - Tuesday, December 9, 2014
It might be stretching it to say that social media has turn ...
- Xbox One Wins Black Friday; Hackers Take Down Xbox Live
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 2, 2014
Microsoft's Xbox Live weathered a hacker attack last night that took ...
- NEW! Best Buy Rewards Twitter Followers With Tech, Kitchen Gifts
Out to Launch, Amy Corr - Friday, November 28, 2014
Campaigns like this one for Best Buy make me rethink my stan ...
- Novelty Of New Will Spur Holiday CE Purchases
Marketing Daily, Aaron Baar - Friday, November 28, 2014
"When you compare streaming media devices, [streaming sticks] make great stocking stuffers ...
- Lenovo Pranks Happen In A Snap
Marketing Daily, Aaron Baar - Tuesday, November 25, 2014
"We're always looking for new and different ways to get our bra ...
- Nikon Celebrates 'Generation Image'
Marketing Daily, Aaron Baar - Saturday, November 22, 2014
At the center of the campaign is a Web site that wi ...
- BBH, PlayStation Dance With New Ad Campaign
MAD, Larissa Faw - Thursday, November 20, 2014
Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatne ...
- Best Buy Reports A Cheery 3Q; Sees Heavy Promotional Spending Ahead
Marketing Daily - Top of the News, Thom Forbes - Friday, November 21, 2014
The news out of Big Box Land apparently need not be o ...
- Tablet Market Nears Saturation, Analysts Describe Market As 'Grim'
Marketing Daily, Aaron Baar - Monday, November 17, 2014
"The slowdown has been pervasive, and even the launch of the n ...
- Radio Shack Drafts Weird Al For The Holidays
Marketing Daily, Sarah Mahoney - Friday, November 7, 2014
The struggling retailer chose Weird Al for his "cross generational appeal," sa ...
- BDO Says Santa Will Be Giving Consumer Electronics
Marketing Daily, Sarah Mahoney - Wednesday, November 5, 2014
In its 2014 Retail Compass Survey of CMOs, a poll of 1 ...
- Will The Hispanic Market Help Samsung Beat Apple?
Marketing Daily, Aleena Astorga Roeschley - Monday, November 3, 2014
While general market kids prefer Apple, Samsung is in a much strong ...
- Samsung Unleashes 'The Power Of The Curve'
Out to Launch, Amy Corr - Wednesday, October 29, 2014
Samsung's curved UHD TV is stunning. High fashion and sleek, modern architectu ...
- JBL Offers New Form Of Cord-Cutting
Marketing Daily, Aaron Baar - Thursday, October 23, 2014
"One of the things we like [about Vine] is it tells ...
- Smart Home Devices Are The Next Big Thing
Marketing Daily, Aaron Baar - Monday, October 20, 2014
"This is something we see as a mass-market opportunity, in contrast wit ...
- Smartphone Satisfaction Tied To Operating System
Marketing Daily, Aaron Baar - Friday, October 17, 2014
"To get ahead of the competition and satisfy customers, manufacturers must me ...
- Hershey's, Oreos, Doritos and Cheetos All Take Backseat To iPad
Marketing Daily, Aaron Baar - Tuesday, October 14, 2014
"It's iconic of what we see in the kids' space. Tablets ha ...
- Intel Trying To Get Inside The Mobile Revolution
MoBlog, Mark Walsh - Wednesday, October 15, 2014
Intel last year introduced a tag line, "Look inside," that evokes i ...
- Toshiba Medical Gives Customers A Voice
Marketing Daily, Aaron Baar - Friday, October 10, 2014
"What we want to do with this campaign is put our custome ...
- Canon Unites Under 'See Impossible' Platform
Marketing Daily, Aaron Baar - Wednesday, October 8, 2014
The company is rolling out a new logo that uses a 3 ...
- Whirlpool Wants To Change Idea Of 'Chore'
Marketing Daily, Aaron Baar - Tuesday, October 7, 2014
"These acts of everyday care have more power than we, as ...
- CE Continues To Top Holiday Wish, Gift Lists
Marketing Daily, Aaron Baar - Sunday, October 5, 2014
Consumers will spend more ($33.76 billion) on consumer electronics this holiday seas ...
- Hewlett-Packard To Announce It's Splitting In Two
Marketing Daily - Top of the News, Thom Forbes - Monday, October 6, 2014
Three years after then-new CEO Meg Whitman reversed then-ousted CEO Leo Apotheker ...
- Tablet Growth Slows Between Waves
Marketing Daily, Aaron Baar - Thursday, October 2, 2014
Global tablet growth will slow to 2.5% in 2014, says ABI Researc ...
- Wahl Shows Off Real Men's Grooming
Marketing Daily, Aaron Baar - Tuesday, September 30, 2014
Known for its hair clippers and electric shavers, Wahl is launching t ...