- GDPR's Gift To Marketing -- Fewer Emails, More Engaged Lists
London Blog, Sean Hargrave - Wednesday, October 24, 2018
Email marketing volumes have halved and engagement is on the upswing sin ...
- Strategic Trends Reshaping Email Marketing By Banks
Around the Net in Email, Ray Schultz - Tuesday, October 23, 2018
Email remains the workhorse of digital marketing workhorse for banks. Here a ...
- B2B Emailers Must Get Back To The Basics
Around the Net in Email, Ray Schultz - Tuesday, October 23, 2018
Email still delivers the highest ROI for B2B marketers, but some bran ...
- How To Write Effective Email Subject Lines
Around the Net in Email, Ray Schultz - Tuesday, October 23, 2018
Email subject lines have to capture attention, show the brand’s offerings a ...
- Heathrow Airport Boosts Email Open And Click Rates
Around the Net in Email, Ray Schultz - Tuesday, October 23, 2018
Heathrow Airport achieved email open rate of 20% and a click-through ...
- Google, Widely Used By Candidates For Email, Steps Up Efforts To Protect Them
Around the Net in Email, Ray Schultz - Tuesday, October 23, 2018
Google is working harder to protect political campaigns against phishing attacks. ...
- Subject Lines That Push Your Buttons: The Top Ten Phishing Openers
Email Insider, Ray Schultz - Tuesday, October 23, 2018
Consumers are falling for subject lines that play on their security fear ...
- U.S. Embassy Apologizes For Feline Email
Email Marketing Daily, Ray Schultz - Tuesday, October 23, 2018
The internet has gone viral with an email featuring a cat nam ...
- B2B Marketers Hampered By Data Challenges, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 23, 2018
B2B brands are hampered by siloed or inaccessible customer data, Dun &am ...
- Brands Are Getting Better At Using Web Data For Targeted Email: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 23, 2018
Data is driving personalized marketing campaigns and cart abandonment emails, Gartner ...
- How Amsterdam Airport Schiphol Creates A Passenger Journey Via Email
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Before the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterd ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-o ...
- Best Buy Has Error In Game Delay Email
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
Best Buy has confused buyers of Red Dead Redemption 2 with ...
- eBay Claims Amazon Is Using Its Email System To Poach Sellers
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
eBay has filed a lawsuit accusing Amazon of infiltrating its internal memb ...
- Town Wants To Stop Sending Email Blasts; May Use Google Groups Or Reddit
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
The town Superior, Colorado is exploring ways to turn from its listser ...
- Why It Pays To Simplify Email Marketing
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
Businesses can increase their email engagement by reducing their styling and focusi ...
- Political Spam Rises As Midterms Approach
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
Political spam, including email, robo-calls and texts, is accelerating ahead of t ...
- Apple ID Phishing Emails Claim Spotify Link
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
Hackers are sending emails that pretend to be confirmations of year-long Spoti ...
- Feds Charge Russian With 'Information Warfare' Campaign
Digital News Daily, Wendy Davis - Friday, October 19, 2018
The Department of Justice has brought criminal charges against a Russian wom ...
- The Attribution Gulf: Too Few Brands Are Getting It Right
Email Insider, Ray Schultz - Monday, October 22, 2018
Email marketers must turn to algorithm-driven multi-touch attribution, if i-com is corr ...
- Over Half Of Firms Still Not Compliant With GDPR: Study
Email Marketing Daily, Ray Schultz - Monday, October 22, 2018
Almost 20% say they will never be compliant, IAPP finds in i ...
- Yes Lifecycle Marketing Rebrands Itself As Yes Marketing
Email Marketing Daily, Ray Schultz - Monday, October 22, 2018
The newly renamed company has moved beyond email marketing to an omnichann ...
- Hiver Lands $4 Million In Series A Financing
Email Marketing Daily, Ray Schultz - Monday, October 22, 2018
Gmail management platform Hiver plans to invest in product development and glob ...
- How The RNC Pivoted From A Presidential Win To Local Races
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In the past year, any extra money went to digital. Normally, the ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...