How Amsterdam Airport Schiphol Creates A Passenger Journey Via Email

  • November 8, 2018

The Challenge

Before the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterdam Airport was a strategy-free, once-a-month affair going to everyone on the list. Then she was hired to head the email marketing department and was tasked with improving it.

The Execution

She began by defining the phases …

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