- Cathay Pacific Airways Hit By Data Breach
Around the Net in Email, Ray Schultz - Friday, October 26, 2018
Cathay Pacific Airways Ltd. has suffered a data breach exposing data ...
- Hotel Email Trends That Boost Opens And Conversions
Around the Net in Email, Ray Schultz - Friday, October 26, 2018
Hotels achieve higher open and click-through rates when they pull customer da ...
- Qantas Sends Email To The Wrong People
Around the Net in Email, Ray Schultz - Friday, October 26, 2018
Qantas mistakenly sent an email to frequent flyers that was intended f ...
- Five B2B Marketing Predictions From Forrester
Around the Net in Email, Ray Schultz - Friday, October 26, 2018
B2B marketers will increasingly rely on AI and consumer data platforms, accordi ...
- Email Matchmaker: Unique Identifier Seen As The Link Between Ad Tech And Martech
Email Insider, Ray Schultz - Friday, October 26, 2018
Companies have separate departments for prospecting and nurturing. They need to levera ...
- AI-Driven Marketing Boosts Engagement And ROI: Study
Email Marketing Daily, Ray Schultz - Friday, October 26, 2018
AI-powered content can lift email response by 2X, Blueshift argues, based ...
- Trump Jr.'s 'L Word' Subject Line Raises Questions
Email Marketing Daily, Ray Schultz - Friday, October 26, 2018
Did "L" stand for lesbian, liberal or liar? An email blasts t ...
- Real Estate Agents Can Access Email Tools In Gmail
Email Marketing Daily, Ray Schultz - Friday, October 26, 2018
Contactually's service allows users to deploy CRM functions and send targeted email ...
- Rules That Govern Email Marketing In The U.S.
Around the Net in Email, Ray Schultz - Thursday, October 25, 2018
Email marketers in the U.S. are regulated by the CAN-SPAM Act a ...
- GDPR Can Boost Email ROI, Litmus Exec Says
Around the Net in Email, Ray Schultz - Thursday, October 25, 2018
GDPR may help improve email ROI, even while email lists have suffer ...
- Email Marketing's Role In HR Recruiting
Around the Net in Email, Ray Schultz - Thursday, October 25, 2018
HR directors believe that personnel recruiting is becoming more like marketing. He ...
- Email Users Dislike Excessive Marketing: Poll
Around the Net in Email, Ray Schultz - Thursday, October 25, 2018
Excessive marketing emails are one of the things people dislike about ema ...
- Yahoo To Pay $50 Million in Breach Settlement
Around the Net in Email, Ray Schultz - Thursday, October 25, 2018
Yahoo will pay $50 million in damages and provide two years ...
- The Holes In The Tech Stack: Too Few Firms Have The Right Personalization Tools
Email Insider, Ray Schultz - Thursday, October 25, 2018
Over two-thirds of firms lack confidence in their ability to personalize, Forrest ...
- Trump Email Blasts Media On Day CNN Is Evacuated
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Trump and Rubio emails attack opponents as pipe bombs are sent ...
- Bluecore Acquires Betaout, Extends Footprint To India
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Bluecore is adding capabilities that go beyond email, including Facebook, mobile pu ...
- Oracle Bronto Upgrades Its Email Marketing Platform
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
The enhanced technology allows users to streamline the email campaign creation proce ...
- Poor Retail Processes Get In The Way Of Good Customer Service: Study
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Only 14% of the chains studied are using predictive analytics, HRC Reta ...
- Mediafly Acquires Alinean, Adds B2B Sales Enablement Tools
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Mediafly will gain interactive B2B sales tools, including TCO/ROI calculators, with t ...
- Tim Cook Calls for U.S. Privacy Law, Blasts 'Weaponization' Of Data
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Apple CEO Tim Cook said deeply personal data is being “weaponized again ...
- Email Marketing Thriving After 40 Years
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Forty years after Digital Equipment Corp. marketer Gary Thuerk sent a promotion ...
- Email In Top Three Digital Channels, Still Generates High Engagement
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Email is the third most-used digital channel, behind social media and website ...
- Skyward And TrackMaven Merge
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Content marketing firm Skyward has merged with TrackMaven. The firms say use ...
- Mailchimp Co-Founder Describes His Workday And Email Use
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Mailchimp co-founder Ben Chestnut takes readers through a typical workday. He al ...
- Gmail's Message IDs Help Senders And Recipients Locate Emails
Around the Net in Email, Ray Schultz - Wednesday, October 24, 2018
Email senders can help recipients find messages sent in the past, utilizi ...
- Email Volume Halves While Engagement Soars
Around the Net In MAD London, Sean Hargrave - Wednesday, October 24, 2018
Brands are sending half as many emails as before GDPR, but tho ...
- Study: Brands Are Turning Away From Gated Content And Web Forms
Email Insider, Ray Schultz - Wednesday, October 24, 2018
Too many firms still rely on forms and slow follow-up emails ...
- AOL Email Reported Down; Company Working On Problem
Email Marketing Daily, Ray Schultz - Wednesday, October 24, 2018
Outages appeared to be heaviest in the Northeast and in Southern Califor ...
- Consumers Embrace IoT -- Cautiously, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, October 24, 2018
Data breaches apparently have had a dampening affect on IoT purchases, F-Secu ...
- GDPR's Gift To Marketing -- Fewer Emails, More Engaged Lists
London Blog, Sean Hargrave - Wednesday, October 24, 2018
Email marketing volumes have halved and engagement is on the upswing sin ...