Contactually is offering a service that would allow real estate agents to access its CRM features within their Gmail accounts.
The objective is to provide the firm’s "contact management in the environment where agents spend the most time thinking about and communicating with their network —their email," states Zvi Band, CEO of Contactually.
He adds: "More than 70 percent of Contactually users are on Gmail."
The Chrome extension for Gmail allows users to view and edit contact details when they read or write an email message, the firm says. They can determine the best time to send an email and track past activity, it adds.