- Marketing, Programmatic Ad Tech Merge
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 6, 2025
Programmatic ad platform StackAdapt has integrated email and a first-party data h ...
- Email Still Rules, But Trust Is Slipping As Consumers Grow More Skeptical
Research Intelligencer, Robert Williams - Tuesday, May 6, 2025
Nearly half of consumers report an email as spam if they nev ...
- Dizzying Dashboards: Executives Are Overwhelmed By Data
Email Insider, Ray Schultz - Monday, May 5, 2025
Most executives today rely on dashboards and rarely question the data th ...
- Tracking Email Warmth: New Tool Designed To Monitor Sentiment
Email Insider, Ray Schultz - Friday, May 2, 2025
Brands can quantify the emotional tone of incoming and outgoing emails, EmailAnalyti ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different Ways
Email Insider, Ray Schultz - Thursday, May 1, 2025
More than half of Gen Z and Millennials have purchased through soci ...
- Email Fraud Under The Radar: The Clues Are Buried In Your Own List
Email Insider, Ray Schultz - Wednesday, April 30, 2025
AtData identifies three signals that show possible payment fraud. ...
- Google Blasts RNC Over 'Demonstrably False' Spam Filter Claim
MediaDailyNews, Wendy Davis - Tuesday, April 29, 2025
Google is urging a federal appeals court to reject the Republican Nation ...
- Consumers Balk At Tariffs: They're Spending Less, Want Discounts
Email Insider, Ray Schultz - Tuesday, April 29, 2025
Consumers are pulling back on spending, but will opt in to emai ...
- Inroads Into The Inbox: Most Firms Have Been Hurt By Poor Deliverability
Email Insider, Ray Schultz - Monday, April 28, 2025
Fewer than a quarter of companies polled verify their email lists befo ...
- Hard-Line Yahoo: Firm Is Enforcing Email Authentication Rules
Email Insider, Ray Schultz - Friday, April 25, 2025
List hygiene is no longer optional - it's mandatory, MailGenius cautions. ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2
Email Insider, Ray Schultz - Thursday, April 24, 2025
Consumers are spending on essentials, but not so much on luxury good ...
- GenAI Does Supply: Brands Find New Use For Technology, But Face Hurdles
Email Insider, Ray Schultz - Wednesday, April 23, 2025
Over half of all firms cite legacy/on-premise tools as significant obstacles, Logili ...
- Ditching The Cart: Why Consumers Abandon Purchases
Email Insider, Ray Schultz - Tuesday, April 22, 2025
Login and password requirements drive many people away, Frontegg reports in ...
- Metrics Mashup: How Ecommerce Verticals Performed In Q1
Email Insider, Ray Schultz - Monday, April 21, 2025
Home goods marketers saw 218% of their customer acquisition costs repaid ...
- Easter Egg Hunt: Families Spending More On Holiday, Are Searching For Candy
Email Insider, Ray Schultz - Friday, April 18, 2025
There's one positive sign in all of the economic gloom: people a ...
- Disheveled Tech Stacks: How SMBs Can Avoid This Problem
Email Insider, Ray Schultz - Thursday, April 17, 2025
Nimble offers advice that it says can help small businesses dispense wi ...
- Tariff Tumult: U.S. Shoppers Are Planning To Spend Less
Email Insider, Ray Schultz - Wednesday, April 16, 2025
Expenditures will decrease in every vertical for consumers, who are concerned abo ...
- Phishing For AI: Over 80% Of Attacks Utilize Artificial Intelligence
Email Insider, Ray Schultz - Tuesday, April 15, 2025
Polymorphic attacks have also relied heavily on AI to achieve scale, KnowB ...
- Claritas AI Predicts Which Audiences Should Respond Best To Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, April 14, 2025
Developers have created an AI-driven audience optimization model for email marketers ...
- Two For One: Vendor Field Shrinks As Validity Acquires Litmus
Email Insider, Ray Schultz - Monday, April 14, 2025
The combined firms will offer a variety of inbox delivery tools. ...
- Common Sense Messaging: Consumers Want Relevance - And Utility
Email Insider, Ray Schultz - Friday, April 11, 2025
Some of the most effective messages are those that do not se ...
- Reach For The Heart, Not For The Wallet: Emotions Rule Brand Loyalty
Email Insider, Ray Schultz - Thursday, April 10, 2025
Marketers say discounts are less important than a personal connection, Bloomreach repo ...
- A Bump Up For SMBs: B2B Database Offers Listings And Reputation Data
Email Insider, Ray Schultz - Wednesday, April 9, 2025
B2B Stars is an AI-native online database for small businesses. ...
- Password Pique: The Worst Sites In Recovery Search Volume
Email Insider, Ray Schultz - Tuesday, April 8, 2025
Heepsy ranks social sites in terms of the number of password search ...
- Yahoo Hit With Privacy Suit Over ConnectID
MediaDailyNews, Wendy Davis - Monday, April 7, 2025
A Vermont resident has sued Yahoo for allegedly violating consumer protection a ...
- Chatty GPT: Consumers Are Going To AI Platform For Advice
Email Insider, Ray Schultz - Monday, April 7, 2025
Legal and medical are the least trusted advice topics, Express Legal Fundi ...
- The B2B ROI Score: Most Brands Are Using Email - But Does It Work?
Email Insider, Ray Schultz - Friday, April 4, 2025
B2B ad budgets are rising in 2025, Demandbase and EMarketer report. ...
- Email And CRM Workmates: New Solution Aligns The Two
Email Insider, Ray Schultz - Thursday, April 3, 2025
CRM firm Nimble has expanded its reach, launching an email tool ...
- Email Fusion: Integration Seen As Main Benefit Of Automation
Email Insider, Ray Schultz - Wednesday, April 2, 2025
Customer relationship management (CRM) systems are used by 90% of email sender ...
- Pinched CMOs: Sales Growth Down, Pressure Increasing
Email Insider, Ray Schultz - Tuesday, April 1, 2025
Technology and AI have made marketing leaders more important in their firm ...