- B2B Central: New Platform Intended To Centralize B2B Engagement, Data Management
Email Insider, Ray Schultz - Monday, March 31, 2025
6sense offers a product called Intelligent Workflows for putting audience and da ...
- D-Day For DMARC: Firms Have Until Monday To Comply With New Payment Rules
Email Insider, Ray Schultz - Friday, March 28, 2025
The original rule addressed credit-card fraud. But now there is an anti-phishi ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always Easy
Email Insider, Ray Schultz - Thursday, March 27, 2025
Marketers are able to report open rates and click-throughs to their leader ...
- The BIMI Way: A New Set Of Tools For Brands That Send Authenticated Emails
Email Insider, Ray Schultz - Wednesday, March 26, 2025
Valimail has introduced the BIMI Simulator to show how brand logos wi ...
- Google AI-Powered Email Update Raises Privacy Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 26, 2025
Artificial intelligence continues to raise privacy implications as companies like Google a ...
- Firing Up Revenue: Challenges And Opportunities
Email Insider, Ray Schultz - Tuesday, March 25, 2025
Only 54% of firms are confident in their ability to understand t ...
- SMS ASAP: People Who Don't Spend Much Like To Get Quick Discounts Via Text
Email Insider, Ray Schultz - Monday, March 24, 2025
High spenders are less likely to favor SMS, but it can ser ...
- Survey Details Digital Salaries, What Influences Annual Pay
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Global survey results from NP Digital were broken out by region a ...
- Digital Trust Bust: Consumers Doubt Brands Are Protecting Their Privacy
Email Insider, Ray Schultz - Friday, March 21, 2025
Most people have abandoned brands over the issue, Thales reports. ...
- Franchise Affairs: Controlling Marketing In Multiple Locales
Email Insider, Ray Schultz - Wednesday, March 19, 2025
Franchisors and franchisees disagree on several things, including the value of emai ...
- Discount Desire The Key To Driving Email Marketing Response
Email Insider, Ray Schultz - Wednesday, March 19, 2025
Consumers like to hear from brands - but brands should avoid sendi ...
- On The Mark Martech: Enterprise Retailers Spell Out Specific Needs
Email Insider, Ray Schultz - Tuesday, March 18, 2025
Retail brands demand flexibility and ability to customize in their martech stac ...
- Home Improvement Upgrade: How Brands Target Prospects
Email Insider, Ray Schultz - Monday, March 17, 2025
Most marketers in a new study say customer acquisition has become mo ...
- Push For Profit: Seven Metrics For Tracking The Success Of Notifications
Email Insider, Ray Schultz - Friday, March 14, 2025
Open rates, clicks and conversions are some of the main measurements, Moenga ...
- AI Launchpad: Banks Can Use Tool To Set Up, Send Emails
Email Insider, Ray Schultz - Thursday, March 13, 2025
Persado has introduced an AI service for batch and trigger email campaig ...
- Lower Costs For CTV, AI Are Attracting SMBs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 13, 2025
Amazon opened the door for SMBs to explore CTV and AI ...
- Creative Gulch: Marketers, Creatives Disagree On Quality Of Their Work
Email Insider, Ray Schultz - Wednesday, March 12, 2025
A study by BetterBriefs finds 53% of marketers think creative work ...
- Redbrick Acquires Paved, Email Newsletter Advertising Platform
Publishers Daily, Ray Schultz - Tuesday, March 11, 2025
Paved claims to deliver newsletters to 253 million subscribers. ...
- Opt-Out Spike: Why Email Unsubscribes Rose In 2024
Email Insider, Ray Schultz - Tuesday, March 11, 2025
The increase in unsubscribe and bounce rates was driven by everything fr ...
- Worldwide B2B: Ecommerce Firms Struggle To Maintain Deliverability
Email Insider, Ray Schultz - Monday, March 10, 2025
EngageLab offers an email solution that provides for personalized messaging and loc ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- Special Me: Consumers Expect More Tailored Experiences
Email Insider, Ray Schultz - Friday, March 7, 2025
Barely a third of marketers said they have had personalized experiences ...
- Taking The Work Out Of Marketing: New Tool Designed To Streamline The Process
Email Insider, Ray Schultz - Thursday, March 6, 2025
A new offering that combines social content and comments, surveys, ratings a ...
- Core Local Ad Spend Projected To Grow 6.1% This Year
MediaDailyNews, Wayne Friedman - Thursday, March 6, 2025
Total local digital media will land at $89.6 billion, with traditional med ...
- Hospitality Starts With An Email: Firm Offers New Service For Hotels
Email Insider, Ray Schultz - Wednesday, March 5, 2025
Sojern says it can help hoteliers that do not have an in-hou ...
- Getting To Know AI: Consumers Are More Trusting, Are Using It More
Email Insider, Ray Schultz - Tuesday, March 4, 2025
Older shoppers are more concerned about the perceived disadvantages than younger peopl ...
- B2B Bets On Email: Most Buyers And Sellers Prefer It
Email Insider, Ray Schultz - Monday, March 3, 2025
B2B brands are getting good to excellent ROI from email prospecting, Sop ...
- AI Autograph: Email Signature Firm Applies Automation Technology
Email Insider, Ray Schultz - Friday, February 28, 2025
Crossware says AI will help email senders streamline their workflows. ...
- Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use
Email Insider, Ray Schultz - Thursday, February 27, 2025
The revamp is powered by Amped, a recent Mailchimp acquisition. ...
- AI, Try Harder: Shoppers Still Don't Want Chatbots To Make Purchases For Them
Email Insider, Ray Schultz - Wednesday, February 26, 2025
Some consumers are worried about privacy, and others abandon purchases because ...