- BP CEO Accuses Media, Competitors Of Fear-Mongering
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
New BP CEO Bob Dudley went on the offensive yesterday, accusing bo ...
- Parody Campaign Hits Chevron Ads Promoting Responsibility
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
Three activists organizations -- the Yes Men, Amazon Watch and Rainforest Acti ...
- Chevron Ad Campaign Positions Itself As One Of The Good Guys
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
Chevron is touting a new ad campaign that positions itself as ...
- Whirlpool Launches Uber-Green Washer
Marketing Daily, Sarah Mahoney - Thursday, October 14, 2010
Called the Duet, the machines exceed the current government requirements by 160 ...
- Is Chevy Volt A Hybrid? Electric? Bit Of Both?
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
A General Motors release says it did not share all the detai ...
- Volt Gets Some Jolts Over Just How Electric It Really Is
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
New ads positioning the Chevrolet Volt as a candidate to be yo ...
- Tesla Opens Its Factory, Shows Off Flat Battery Pack For S Sedan
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
Tesla Motors gave a rare peek inside it its Palo Alto headquarte ...
- Chevrolet, Microsoft Go Multi-Screen For Volt
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
Instead of using a real steering wheel, the two -- who we ...
- Lowe's Steps Up DIY, Energy Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 15, 2010
"They are looking at things like painting and recarpeting to change t ...
- BP Report Says Many Factors Caused Macondo Oil Spill
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Marketing is not one of them. ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- Coda To Launch Electric Car In Hawaii
Marketing Daily, - Friday, September 3, 2010
The car is a four-door, five-passenger vehicle with a proprietary electric dri ...
- Sharp Sells Its Solar Staying Power
Marketing Daily, Aaron Baar - Thursday, September 2, 2010
"Sharp has been an innovative leader for the past 50 years," Ne ...
- Shell Talks Nitrogen With Auto Buff Books
Marketing Daily, Karl Greenberg - Tuesday, August 3, 2010
The deal includes a proviso that all vehicle testing and evaluations ...
- Should BP Resurrect Its Amoco Brand?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 3, 2010
A growing number of BP station owners would like to bring ba ...
- Would-Be Chevy Volt Buyers May Pay Premium; GM Objects
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 3, 2010
...
- Marketing Electric Cars Is All About Easing Range Anxiety
Around the Net In Brand Marketing, Thom Forbes - Monday, August 2, 2010
...
- At $41,000, Chevrolet Volt Will Be A Jolt To Bank Accounts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
The Chevrolet Volt's base sticker price will be $41,000 -- before ...
- Affordability, Social Values Drive Hybrid Car Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Greg Gardner reports on a study that finds that people who b ...
- Tesla And Toyota To Partner On Electric RAV4
Marketing Daily, - Monday, July 19, 2010
Toyota plans to start selling the vehicle in the U.S. by 201 ...
- Study: Brand Attributes Key In Gas Purchase
Marketing Daily, - Wednesday, July 7, 2010
According to NPD's Motor Fuels Index, which tracks consumer motor fuel purchasi ...
- BP Gas Station Owners Switch To Other Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
BP gas stations that are not bound by restrictive contracts are rushi ...
- Who Is BP's Darryl Willis?
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Guy in an orange shirt walks up to the camera on ...
- Shell's Aggressive Ad Campaign Touts 'New Energy Future'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
Shell Oil seems to be the only oil company willing to aggressive ...
- BP's Hayward Is Part Of A Much Larger, And Expensive, Problem
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
John Heilemann starts his "The Power Grid" column by eviscerating Rep. Ba ...
- Study: BP Has Lost A Billion In Brand Value
Marketing Daily, Karl Greenberg - Monday, June 21, 2010
General Sentiment CEO Greg Artzt says it will cost BP a fortu ...
- Early Volt Buyers May Get Free Charging Station
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
The first 4,400 buyers of the Chevrolet Volt electric car could recei ...
- Sunoco Decal Program Garners Email Addresses; Promotes Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
Sunoco is very pleased with a program it launched 2005 in whi ...
- Columnist: BP Should Tell Whining Americans To Take A Hike
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
Bloomberg News columnist Matthew Lynn, writing out of London, has a contrari ...
- Even As It Rolls Out Ad, BP's PR Woes Gush Unabated
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
BP's full-page ad in today's New York Times (page A13) carries t ...