• Wall Street Journal, Monday, October 18, 2010 10:15 AM

Chevron is touting a new ad campaign that positions itself as a renegade amongst Big Oil. Ads feature slogans such as "Oil companies should put their profits to good use" and "It's time oil companies get behind renewable energy," Ben Casselman reports. "We agree," Chevron proclaims in red letters.

"It was a conscious decision on our part to take on some of the more frequent questions that we're being asked," says Rhonda Zygocki, vp for policy, government and public affairs at Chevron. "The directness of this campaign we're hoping will at least draw attention."

Chevron has long been embroiled in a lawsuit that contends that it is responsible for oil pollution in Ecuador, which it denies, and critics accuse it of funding opposition to California's 2006 climate-change law. For its part, Chevron says it is "working constructively" with the state on the law. "Chevron's rhetoric and the public image that they put forward is very different from how they're actually operating," claims Maria Ramos, campaign director for the Rainforest Action Network.

Read the whole story at Wall Street Journal »