- Study: BP Has Lost A Billion In Brand Value
Marketing Daily, Karl Greenberg - Monday, June 21, 2010
General Sentiment CEO Greg Artzt says it will cost BP a fortu ...
- Early Volt Buyers May Get Free Charging Station
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
The first 4,400 buyers of the Chevrolet Volt electric car could recei ...
- Sunoco Decal Program Garners Email Addresses; Promotes Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
Sunoco is very pleased with a program it launched 2005 in whi ...
- Columnist: BP Should Tell Whining Americans To Take A Hike
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
Bloomberg News columnist Matthew Lynn, writing out of London, has a contrari ...
- Even As It Rolls Out Ad, BP's PR Woes Gush Unabated
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
BP's full-page ad in today's New York Times (page A13) carries t ...
- Experts: BP, Toyota Share Disastrous Response To Disasters
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Allison Linn points out that Toyota and BP had both built ...
- Toyota And Tesla Partner On Electric Car Venture In California
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Toyota is buying a $50 million stake in electric-car maker Tesla Motor ...
- Nanofibers: An Entirely New Way To Recharge Your Batteries
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
Researchers at UC Berkeley are perfecting microscopic fibers that can produce electrici ...
- Google's Transition From Search To Tech Company
SearchBlog, Laurie Sullivan - Tuesday, May 18, 2010
Google is a technology company. This doesn't mean it will abandon searc ...
- Experts Split Over Damage To BP's Image
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
BP has a PR challenge of a different magnitude to deal wi ...
- BP's Woes Illustrate Risk Of Green Branding
Marketing Daily, Sarah Mahoney - Friday, April 30, 2010
"Since the accident, BP has gone from being No. 1 in i ...
- Bill Ford: The Future Is Electric
Around the Net In Brand Marketing, Thom Forbes - Friday, April 16, 2010
Ford executive chairman Bill Ford, an ardent and long-committed environmentalist, says " ...
- Electric Vehicles Gain Real-World Traction
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Testing on early models of the Chevrolet Volt -- an extended-range electr ...
- Electric Car Company Says Think, NY
Marketing Daily, - Thursday, April 1, 2010
Electric car company Think plans to begin selling the Think City, ...
- Chevy Touts Volt With Con Ed Deal
Marketing Daily, - Monday, March 29, 2010
Chevrolet and Con Edison have inked a deal around development and demonstrati ...
- Gannett's WUSA Targets 'Platts" At Elusive Viewers
MediaDailyNews, David Goetzl - Friday, March 26, 2010
A new show on the Washington CBS affiliate might not appeal ...
- Chevron To Eliminate 2,000 Jobs In Refining And Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
...
- Hess Launches Giveaway For East Coasters
Marketing Daily, - Monday, February 8, 2010
No purchase is necessary, and contestants can enter once a day throu ...
- 5-Hour Energy Takes Counter-Top Approach To Distribution
Around the Net In Brand Marketing, Thom Forbes - Monday, January 18, 2010
Barry Silverstein examines the very successful seat-of-the-pants approach that Living Essentials found ...
- Google Applies To Become An Energy Marketer
Around the Net In Brand Marketing, Thom Forbes - Friday, January 8, 2010
...
- Duracell's Smart Power Line Takes To Television
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
Duracell's first TV ad for its Smart Power initiative uses technicians ...
- Charmin Expands 'Enjoy The Go' To Net, Mobile
Marketing Daily, Tanya Gazdik - Friday, December 18, 2009
The site also includes a link to the mobile application, "Sit ...
- Sears Readies Blue Crew For Appliance Rebates
Marketing Daily, - Thursday, December 10, 2009
Now that the "Cash for Appliance" rebates are finally coming through t ...
- Briggs & Stratton Launches Winter Olympics Promo
Marketing Daily, - Tuesday, December 1, 2009
The promotion offers three interactive ways to enter to win a three-d ...
- California Key To General Motors' Plans For Volt
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 1, 2009
General Motors is pulling out all the stops to make an impressi ...
- Marathon Oil Gets New Marketing Leadership
Marketing Daily, - Monday, November 30, 2009
Thomas M. Kelley succeeds Mary Ellen Peters as senior vice president ...
- Element Hotels Install Car Charging Stations
Marketing Daily, - Monday, November 30, 2009
Element Hotels, a division of White Plains, N.Y.-based Starwood Hotels and Resort ...
- Duracell Uses Bike Power To Light Up New Year
Marketing Daily, - Thursday, November 19, 2009
P&G's Duracell unit held an event in New York's Times Square th ...
- Nissan Turns Over New Leaf With Electric Tour
Marketing Daily, - Monday, October 26, 2009
Nissan North America is bringing its Leaf zero-emission, all-electric car to L ...
- Powermat Lets The Chargers Do The Talking
Marketing Daily, Aaron Baar - Tuesday, October 6, 2009
The company is targeting new technology early adopters, as well as hea ...