- Note to Oil Company Campaigns: Stop Being Polite And Start Being Real.
Video Critique, Larry Dobrow - Thursday, June 14, 2012
I first watched "Let's Go 2012," the first volley in the seco ...
- LG Encourages Kids To Join Team Energy Star
Marketing Daily, Aaron Baar - Tuesday, June 12, 2012
Continuing an environmental theme begun when the animated movie version of "T ...
- Kites, Camera, Action! Celebrating Global Wind Day
Marketing: Green, Lisa Glover - Wednesday, June 13, 2012
Here's to hoping that Mother Nature doesn't let the children down ...
- Chevron Signs With USGA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Chevron has signed a three-year deal -- $4 million annually -- th ...
- MediaCom Expected To Keep Shell Media Account
MediaDailyNews, Steve McClellan - Monday, June 11, 2012
Barring last-minute glitches in contract talks, it appears that WPP's MediaCom wi ...
- Hyundai Names National Fuel-Efficiency Month
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
The effort, replete with an official White House petition, includes a summ ...
- Kroger Doubles Fuel Rewards
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 29, 2012
Kroger is doubling the limit on its fuel reward program from ...
- Delta Buys Oil Refinery
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 2, 2012
Here's one way to deal with the exorbitant price of crude-oil bas ...
- Going Beyond The 'End of the Road'
Marketing: Green, Brigid Milligan - Wednesday, April 18, 2012
Last week, I attended the New York Times-hosted Energy for Tomorrow conferenc ...
- Drivers Grip SUVs Despite High Gas Prices
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
Of the third who said higher fuel prices would actually cause th ...
- Fox Gets A Charge From Volt
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
Fox News was apparently prowling the New York International Auto Show ...
- DieHard Launches First Campaign For Alkaline
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The move is somewhat paradoxical -- since the campaign, via Y&R Chicag ...
- Sierra Club Ad Campaign Takes On Coal
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
The Sierra Club is launching an advertising campaign that talks about t ...
- Just When You Thought, 'SUV!'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 22, 2012
Oil prices are approaching a nine-month high, around $105 per barrel. Th ...
- Buick EAssist Mobile Games Tout MPG
Marketing Daily, Karl Greenberg - Wednesday, February 8, 2012
Buick is launching a series of games meant to make tracking miles-per-gall ...
- Top Loyalty Engagement Brands In Travel
Marketing Daily, The Editor - Monday, February 6, 2012
Today, subscribers will be getting Marketing:Travel. Here are the top brands ...
- Marathon Sponsors LPGA Star Stacy Lewis
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
Marathon Petroleum Corp. has signed a sponsorship agreement with LPGA Tour St ...
- Gusher: Shell Puts Global Media In Review, Spends $250M In Ads
MediaDailyNews, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell is reviewing its global media agency assignmen ...
- Shell Launches Global Media Review
Raw, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell has launched a global media review, t ...
- BP Launches Ads Touting Progress
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 27, 2011
BP has launched a national television-advertising campaign designed to tell the U. ...
- Chevy Volt: Perception And Politics
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The car is popular with owners -- none of whom are interest ...
- "Greenbacks" More Valuable Than Green Products
Research Brief, Jack Loechner - Monday, September 12, 2011
According to Nielsen's 2011 Global Online Environment & Sustainability Survey, while 8 ...
- Not That We Need This News
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
British Petroleum is going to have to crank up the damage-control machi ...
- Sunoco CEO, First Woman To Run Oil Major, Among Most Powerful Women
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Sunoco CEO Lynn Laverty Elsenhans, who became Sunoco CEO in 2008, h ...
- U.S. Soccer Goes Solar With Yingli Deal
Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Yingli's sponsorship activities started with Wednesday night's U.S. Men's National Team mat ...
- Automakers Can Prosper With New Fuel Rules
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
Columnist Scott Burgess lays out the ways that automakers can reach t ...
- Industry, Administration Meet In The Middle
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Starting in 2017 when the current standard expires, the deal will increa ...
- Consumer Union, Consumer Federation Fire Back
Marketing Daily, - Tuesday, July 26, 2011
he Consumer Federation of America (CFA) and Consumers Union, which publishes Consum ...
- Walgreens To Open 800 Electric Car-charging Stations
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
Walgreens, based in Deerfield, Ill, wants to be the largest host f ...
- Automakers Launch Radio Push Against 56.2 MPG Proposal
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
The Alliance of Automobile Manufacturers is launching a radio campaign this we ...