Top Loyalty Engagement Brands In Travel

February 6, 2012

Today, subscribers will be getting Marketing:Travel. Here are the top brands in relevant categories, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Travel

Expedia
Orbitz
Travelocity
Kayak
Priceline
Hotwire
Hotels.com
CheapTickets

Airlines

Continental
Southwest
Delta
United
JetBlue/US Airways (tie)
Midwest/Northwest (tie)
American

Car Rental

Avis
Hertz
Enterprise
Budget
National
Dollar
Alamo

Hotel (Luxury)

InterContinental
Ritz-Carlton
W Hotels
Fairmont Hotels

Hotel (Upscale)

Hilton
Marriott
Hyatt
Doubletree
Embassy Suites/Wyndham (tie)
Radisson
Sheraton
Westin

Hotel (Midscale)

Best Western
Hampton Inn
Ramada
Holiday Inn
Comfort Inn

Hotel (Economy)

Days Inn
Econo Lodge
Travelodge
Motel 6

Gasoline

Shell
Chevron
Exxon
Mobil/Texaco (tie)
Sunoco
Citgo
BP

airlines, energy, hospitality, loyalty, travel

1 comment about "Top Loyalty Engagement Brands In Travel".

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Drew Barrett from Global Events & Marketing, GEMZ, February 6, 2012 at 9:27 a.m.
No surprises here! I might add I'd venture American Air will be off of this list by next year! They have certainly lost my loyalty! I'd also like to see the category of Ground Transportation. I take allot of Interstate buses and train and I know they are serving major percentage of the traveling population.
Curiously, I am aware of the top 8 brands categorized as Travel (?) I perceive them differently. Expedia, Orbitz and Travelocity are for checking prices, not booking. Hotels.com and Hotwire are for booking hotels, if the brand site is not delivering, within budget range. Priceline is the refuge of last resort. Kayak is one to mention when writing about travel, like now. Cheaptickets in no man's land.
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