- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- Challenging the Live Audience: 'Forbes' To Launch Platform Called ForbesPredict
Publishing Insider, Ray Schultz - Sunday, February 1, 2026
The game-like ForbesPredict invites readers to predict the outcomes of stories. ...
- X To Measure Most Talked-About Super Bowl Ads
MediaDailyNews, Colin Kirkland - Wednesday, January 28, 2026
X's "Brand Ranx" is designed to showcase the real-time rankings of Sup ...
- Disney+ Forecast: +21% Ad Sales; +5% Viewing
Television News Daily, Wayne Friedman - Tuesday, January 27, 2026
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewi ...
- Nimmo Heads Customer Engagement For Cheil UK
MAD, Fern Siegel - Friday, January 23, 2026
Nicola Nimmo will lead the agency's new offering, Intelligent Engagement. ...
- Netflix Looks To Second Wave Of Streaming: Beyond WBD
TV Watch, Wayne Friedman - Thursday, January 22, 2026
In its shareholder letter, Netflix said that in the most recent reporti ...
- Spam By Any Other Name: The Case For Cold Email
Email Insider, Ray Schultz - Wednesday, January 14, 2026
Cold outreach can be effective when certain rules are followed, Alexander Melo ...
- Roblox Boosts Player Engagement, Attracts More Major Brands: Report
MediaDailyNews, Colin Kirkland - Friday, December 19, 2025
Roblox has seen steady growth this year, onboarding more Fortune 500 a ...
- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- Meta Prioritizes Gen Z In Facebook Redesign
MediaDailyNews, Colin Kirkland - Tuesday, December 9, 2025
Meta is in the process of revamping its original social platform wi ...
- 'Five Nights At Freddy's 2' Keeps Movie Biz Going Strong
MediaDailyNews, Wayne Friedman - Sunday, December 7, 2025
Universal has spent a modest $4.64 million for the entire "Five Night ...
- New TikTok Feed Connects Users With Local Content, Creators, Businesses
MediaDailyNews, Colin Kirkland - Thursday, December 4, 2025
TikTok is launching a "Nearby Feed" focused on connecting users with conten ...
- Inbox Squeeze: Email Volume, AI Shopping Tool Use Surge On Cyber Weekend
Email Insider, Ray Schultz - Thursday, December 4, 2025
Night owls drove many of the AI conversations. Their questions were product-focuse ...
- Data Cache: New Hub Designed To Track, Automate Leads
Email Insider, Ray Schultz - Wednesday, November 19, 2025
Blazeo says the new platform, which features automated workflows, places all interactio ...
- World Cup 2026: Rising Sponsor Dollars For 13 Host Markets
Advanced TV Insider, Wayne Friedman - Wednesday, November 12, 2025
Over the last three years, 765 brands in 13 markets have plac ...
- LinkedIn Touts Major Engagement Boosts, Solid Ad Biz
MediaDailyNews, Colin Kirkland - Friday, October 31, 2025
Filling in a gap in its previous earnings report, Microsoft has announc ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Netflix Starts Real-Time Voting For Live Shows, Other Content
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Netflix began testing real-time voting earlier this year with a live cooki ...
- Sprucing Up The Inbox: How To Avoid Annoying Email Recipients
Email Insider, Ray Schultz - Tuesday, October 21, 2025
The system is broken and needs to be overhauled, email engagement platfo ...
- Where Do Brands Go Next For 'Live' High-Value TV?
TV Watch, Wayne Friedman - Wednesday, October 15, 2025
Despite the seemingly weak financial stability of late-night TV, advertising continues ...
- Video Game Ads - And 'Interrupting' - On The Rise
Advanced TV Insider, Wayne Friedman - Wednesday, October 1, 2025
A new Bain & Co. report finds 65% of gamers say "a ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- SMB Email Haze: They Say It's Effective, But Many Can't Prove The Value
Email Insider, Ray Schultz - Wednesday, September 3, 2025
SMBs see email as their top channel despite difficulty getting people ...
- How iOS 18 Is Rewriting The Rules Of Email Engagement
Planning & Buying Insider, Rachel Hazelwood - Monday, August 25, 2025
With Apple devices responsible for nearly half of all email, any chan ...
- NFL Expands Microsoft Copilot Partnership Following Buccaneers' Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, August 20, 2025
The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotion ...
- NFL Looks To Continue Scoring Higher Brand Outcomes: EDO
Television News Daily, Wayne Friedman - Thursday, August 21, 2025
NFL ads were 19% more effective in business outcome results than t ...
- Email's Upper Hand: It Can Eliminate The Middleman
Email Insider, Ray Schultz - Monday, August 18, 2025
Email can help end SMB reliance on search engines, Constant Contact's Da ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Sen. Markey Unveils Bill Allowing TikTok To Remain In U.S.
MediaDailyNews, Wendy Davis - Thursday, July 31, 2025
Senator Ed Markey is floating a bill to allow TikTok to contin ...