- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- Meta Prioritizes Gen Z In Facebook Redesign
MediaDailyNews, Colin Kirkland - Tuesday, December 9, 2025
Meta is in the process of revamping its original social platform wi ...
- 'Five Nights At Freddy's 2' Keeps Movie Biz Going Strong
MediaDailyNews, Wayne Friedman - Sunday, December 7, 2025
Universal has spent a modest $4.64 million for the entire "Five Night ...
- New TikTok Feed Connects Users With Local Content, Creators, Businesses
MediaDailyNews, Colin Kirkland - Thursday, December 4, 2025
TikTok is launching a "Nearby Feed" focused on connecting users with conten ...
- Inbox Squeeze: Email Volume, AI Shopping Tool Use Surge On Cyber Weekend
Email Insider, Ray Schultz - Thursday, December 4, 2025
Night owls drove many of the AI conversations. Their questions were product-focuse ...
- Data Cache: New Hub Designed To Track, Automate Leads
Email Insider, Ray Schultz - Wednesday, November 19, 2025
Blazeo says the new platform, which features automated workflows, places all interactio ...
- World Cup 2026: Rising Sponsor Dollars For 13 Host Markets
Advanced TV Insider, Wayne Friedman - Wednesday, November 12, 2025
Over the last three years, 765 brands in 13 markets have plac ...
- LinkedIn Touts Major Engagement Boosts, Solid Ad Biz
MediaDailyNews, Colin Kirkland - Friday, October 31, 2025
Filling in a gap in its previous earnings report, Microsoft has announc ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Netflix Starts Real-Time Voting For Live Shows, Other Content
Television News Daily, Wayne Friedman - Tuesday, October 28, 2025
Netflix began testing real-time voting earlier this year with a live cooki ...
- Sprucing Up The Inbox: How To Avoid Annoying Email Recipients
Email Insider, Ray Schultz - Tuesday, October 21, 2025
The system is broken and needs to be overhauled, email engagement platfo ...
- Where Do Brands Go Next For 'Live' High-Value TV?
TV Watch, Wayne Friedman - Wednesday, October 15, 2025
Despite the seemingly weak financial stability of late-night TV, advertising continues ...
- Video Game Ads - And 'Interrupting' - On The Rise
Advanced TV Insider, Wayne Friedman - Wednesday, October 1, 2025
A new Bain & Co. report finds 65% of gamers say "a ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- SMB Email Haze: They Say It's Effective, But Many Can't Prove The Value
Email Insider, Ray Schultz - Wednesday, September 3, 2025
SMBs see email as their top channel despite difficulty getting people ...
- How iOS 18 Is Rewriting The Rules Of Email Engagement
Planning & Buying Insider, Rachel Hazelwood - Monday, August 25, 2025
With Apple devices responsible for nearly half of all email, any chan ...
- NFL Expands Microsoft Copilot Partnership Following Buccaneers' Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, August 20, 2025
The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotion ...
- NFL Looks To Continue Scoring Higher Brand Outcomes: EDO
Television News Daily, Wayne Friedman - Thursday, August 21, 2025
NFL ads were 19% more effective in business outcome results than t ...
- Email's Upper Hand: It Can Eliminate The Middleman
Email Insider, Ray Schultz - Monday, August 18, 2025
Email can help end SMB reliance on search engines, Constant Contact's Da ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Sen. Markey Unveils Bill Allowing TikTok To Remain In U.S.
MediaDailyNews, Wendy Davis - Thursday, July 31, 2025
Senator Ed Markey is floating a bill to allow TikTok to contin ...
- AI Search Diverges: Google vs. ChatGPT
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 23, 2025
AI-driven search is changing the way users find and use online informatio ...
- Email Within Borders: New Tool Is Designed To Comply With EU Regulations
Email Insider, Ray Schultz - Friday, July 18, 2025
Twilio also offers solutions for event-triggered journeys and WhatsApp business calls. ...
- Minnesota Transparency Law Violates First Amendment, NetChoice Argues
MediaDailyNews, Wendy Davis - Wednesday, July 2, 2025
The Prohibiting Social Media Manipulation Act, slated to take effect this mont ...
- AI Digs Deep To Surface Content, Makes Websites Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 1, 2025
AI-powered websites will offer direct answers to user queries without requiring t ...
- Look, No Hands: Streamlining The Email Workflow
Email Insider, Ray Schultz - Wednesday, June 18, 2025
New autonomous marketing capabilities from Movable Ink utilize Agentic Campaigns. ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- X Names Polymarket Its Official 'Prediction Market Partner'
MediaDailyNews, Colin Kirkland - Friday, June 6, 2025
X has partnered with Polymarket, a crypto-based prediction marketplace where users ma ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, Poppi
Advanced TV Insider, Wayne Friedman - Wednesday, June 4, 2025
EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Inbox Detective: Why Email Senders Need A Deliverability Audit
Email Insider, Ray Schultz - Friday, May 30, 2025
An audit helps ensure that your email doesn't end up in t ...