- TikTok Shares Search Ad Campaign Data As U.S. Ban Looms
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
TikTok this week released search ad campaign data to demonstrate its wor ...
- What Albertsons Media Collective Means For Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, September 11, 2025
Albertsons Companies, parent company of Albertsons Media Collective, became the first retail ...
- Criteo Retail Ads Bought Through Google In New Partnership
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 10, 2025
Criteo has announced a partnership with Google Search Ads 360 - ...
- Overhead Freeze: Sending Campaigns Cross-Platform With Minimal Effort
Email Insider, Ray Schultz - Thursday, September 4, 2025
Engagement firm MessageGears says enhancements to its campaign platform can help markete ...
- AI Email Helper: New Tool Supports Message Creation And Editing, Firm Says
Email Insider, Ray Schultz - Monday, June 16, 2025
Brands need to rethink governance throughout the entire email creation process, Stens ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity Claims
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
The National Advertising Division questioned several productivity claims Microsoft made related ...
- Perplexity CEO Eyes 1B Queries Served Weekly By Year End
MediaDailyNews, Laurie Sullivan - Thursday, June 5, 2025
Moving from answers (several searches in one) to actions (an entire browsi ...
- Publicis Buys Captiv8, Plans Massive Influencer Platform
MediaDailyNews, Colin Kirkland - Wednesday, May 21, 2025
With Captiv8 now under the vast umbrella of companies owned by Publici ...
- iProspect Lands Paid Media For Dollar General And Its Retail Media Network
MediaDailyNews, Joe Mandese - Friday, May 16, 2025
The assignment represents the integration of enterprise and retail media, "unifying t ...
- Data On The Edge: MessageGears And Databricks Team Up
Email Insider, Ray Schultz - Friday, May 16, 2025
Enterprise brands can use this integration to gain direct access to the ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- What Happens To Google Ads When AI Agents Collaborate
Performance Marketing Insider, Laurie Sullivan - Monday, April 14, 2025
Safe Superintelligence is the latest AI startup to gain backing from Goog ...
- On The Mark Martech: Enterprise Retailers Spell Out Specific Needs
Email Insider, Ray Schultz - Tuesday, March 18, 2025
Retail brands demand flexibility and ability to customize in their martech stac ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- The Weather Company Predicts Consumer Demand For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2025
The Weather Company is working with brands to forecast consumer needs a ...
- YouTube Citations In Google AI Overviews Surge
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2024
YouTube AI-related citations have surpassed growth expectations, giving businesses another channel ...
- Straight From The Source: Unifying Data Within A Single Data Warehouse
Email Insider, Ray Schultz - Wednesday, October 16, 2024
The new engagement platform eliminates the need for working with separate CD ...
- Vimeo Hires New CMO, Turns To Business Content, AI
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
Vimeo is moving away from consumer video with the appointment of Charl ...
- AI Locomotion: An Enterprise Platform With Message Variant Capability
Email Insider, Ray Schultz - Friday, August 23, 2024
Email, SMS and push notifications can be used for serving multiple personaliz ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Springing Data: New Warehouse Analytics Tools
Email Insider, Ray Schultz - Thursday, July 25, 2024
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- GenAI For Super-Size Brands: MessageGears Links Up With Snowflake
Email Insider, Ray Schultz - Tuesday, July 16, 2024
The integration with Snowflake Cortex AI will enable users to auto-generate cust ...
- Amazon Hires Founders From Enterprise AI Startup To Support 'AGI' Team
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Amazon is ramping up its efforts in artificial "general" intelligence, which attemp ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other Channels
Email Insider, Ray Schultz - Friday, June 21, 2024
MessageGears has added 250 endpoints to its engagement platform. ...
- Meta Shuts Down 'Workplace' App, Focused On AI
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
After a decade, Meta is shutting down Workplace, an enterprise communications a ...
- Microsoft Azure Moves Into Next Level Of Intelligence With OpenAI GPT-4o Model
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Microsoft today announced the integration of OpenAI's latest GPT-4o model into Azu ...
- Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients
Email Insider, Ray Schultz - Monday, May 13, 2024
InboxArmy has joined the Global Email Alliance of email marketing experts w ...
- Oracle's AI And Nashville Connection For Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 2, 2024
Oracle has big plans beyond enterprise software as it prepares to mo ...
- Google Parent Reportedly Speaking To Advisors About HubSpot Acquisition
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
Google's parent company Alphabet has met with Morgan Stanley investment bankers abo ...