- When Brand's Goal Is Generating Audience
Marketing Daily, Jeff Smith - Friday, July 1, 2011
When people discuss "building brands," they are usually thinking about a long-te ...
- Interest In Nintendo 3DS Not Game On
Marketing Daily, Aaron Baar - Tuesday, June 28, 2011
"If they focused a lot on their first party titles out ...
- Mobile Gamers Outpacing Core Gamers
Marketing Daily, Aaron Baar - Monday, June 27, 2011
The image of a "gamer" as someone who sits on a cou ...
- On Broadway, The (Sports) Play Is Rarely The Thing
Marketing: Sports, Barry Janoff - Tuesday, June 28, 2011
This year, "Lombardi," a capsulated version of the life of Hall ...
- Bacardi Campaign Using Live Nation Platforms
Marketing Daily, Karlene Lukovitz - Friday, June 24, 2011
In an extension of its "Bacardi Together" campaign, Bacardi rum has launch ...
- Harrah's Resort Looks For 'Holy Guacamole Girl'
Marketing Daily, - Friday, June 24, 2011
Harrah's Resort and Dos Caminos Atlantic City are looking for a bra ...
- Report: EA To Buy PopCap
Marketing Daily, - Thursday, June 23, 2011
Electronic Arts may be looking to bolster its standing with casual (a ...
- Women Are Missed Opportunity For Game Makers
Marketing Daily, Aaron Baar - Monday, June 20, 2011
According to a new study released by entertainment, media and technology resear ...
- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Sun Life Financial Partners With Cirque Du Soleil
Marketing Daily, - Thursday, June 16, 2011
Sun Life Financial Inc. and Cirque du Soleil have entered into ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- Heineken USA Consolidates Entertainment Marketing
Marketing Daily, - Thursday, June 9, 2011
Heineken USA has hired NMA Group as its entertainment marketing agency ...
- Smart Destinations Taps Cindy Starr As CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Cindy Starr has joined Smart Destinations as chief marketing officer. The compa ...
- Personal Recs Guide Apps Popularity
MediaDailyNews, Wayne Friedman - Tuesday, June 7, 2011
New media platforms such as mobile apps -- entertainment apps in particul ...
- h2O Will Sample With 'Rio' Movie Purchases
Marketing Daily, - Monday, June 6, 2011
In late summer through early fall, consumers who buy a Blu-ray ...
- Xbox: More Entertainment Than Games
Marketing Daily, - Thursday, June 2, 2011
With access to Netflix, Hulu and social media sites, the Xbox h ...
- Amusement Parks Appeal To Thrill-seeking Families
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
Industry analysts are predicting that the improving economy, growing consumer confidence a ...
- Boating Industry Banking On Evangelists
Marketing Daily, Aaron Baar - Tuesday, May 31, 2011
"Our job is to leverage the passion and experiences of current boate ...
- Survey: Entertainment Value Falls, Consumers Unhappy With Pay Walls
MediaDailyNews, Wayne Friedman - Wednesday, May 25, 2011
Consumers are getting a bit less value from their entertainment products a ...
- Myspace Finds Its Place: That's Social Entertainment
Online Media Daily, Joe Mandese - Thursday, May 26, 2011
Social media, especially big social-networking platforms such as Facebook and Twitter, a ...
- Q&A: EA's Craig Malanka On Social Strategy
Marketing Daily, Aaron Baar - Tuesday, May 24, 2011
The NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
- Disney Amps Up Store Expansion Plans
Marketing Daily, Sarah Mahoney - Tuesday, May 24, 2011
Disney isn't alone. Such chains as Macy's, Subway, Target, Zumiez, Saks a ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...
- Hot Wheels Thriller On The Infield
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
Mattel's Hot Wheels brand makes miniature cars, but on May 29, befo ...
- 'Kung Fu Panda' Hits CityVille
Marketing Daily, - Friday, May 20, 2011
DreamWorks Animation SKG is following in the footsteps of Lady Gaga a ...
- Navy Looks To Trademark 'SEAL Team'
Marketing Daily, - Thursday, May 19, 2011
It looks like the U.S. Navy is laying claim to the ter ...
- Disney Branding Of Seal Team 6: NPR Comments On The Takeaway
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 18, 2011
Not everyone is happy about Disney's decision to apply trademark ownership ...
- Conn. Casino Launches 'Time To Shine' Ad
Marketing Daily, - Monday, May 16, 2011
Mohegan Sun has launched an integrated campaign with the slogan "Time ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Southwest, SeaWorld To Award 40 Trips In 40 Days
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2011
To kick off the promotion on Thursday, Southwest and SeaWorld employees a ...