h2O Will Sample With 'Rio' Movie Purchases

  • June 6, 2011
In late summer through early fall, consumers who buy a Blu-ray or DVD of the animated movie "Rio" will receive two free bottles of h2O natural spring water in participating retailers nationwide.

The partnership with Twentieth Century Fox Home Entertainment is designed to help h2O build its retail distribution and consumer awareness of its environmentally friendly packaging.

Its bottles, mostly made of asceptic paper, use less energy in product and shipping than plastic, and can be recycled through a process called hydra pulping, according to the company. -- Karlene Lukovitz

Next story loading loading..