• May 20, 2011

DreamWorks Animation SKG is following in the footsteps of Lady Gaga and partnering with social gaming company Zynga to promote its movie, "Kung Fu Panda 2."

The promotion, which the company's claim is the first for Zynga's CityVille game, will allow players to place a Kung Fu Panda-themed drive-in movie theater in their city. Players who put the theater in can also collect certain items that will unlock a statue of the movie's lead character.

The promotion launched May 20 and will run through May 31. The movie opens on May 26.