- Entertainment Vets Debut New Marketing Agency: Bond
MediaDailyNews, Wayne Friedman - Friday, November 16, 2012
Movie studios and other entertainment companies now have another West-Coast-based entertainment marketi ...
- Who Will Sponsor Giant Staten Island Wheel?
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
Pretty soon, the New York City island will have a major touri ...
- It's The Great Kahuna-Charlie Brown!
Marketing: Entertainment, Alison Hill - Thursday, November 15, 2012
Everything I know I learned from Peanuts. ...
- Given Ratings, C7 May Usurp C3 Model
MediaDailyNews, Wayne Friedman - Tuesday, November 13, 2012
Although advertisers don't pay for seven days of viewing, more top netwo ...
- Up Against The Wall
Marketing: Entertainment, Doug Chavez - Thursday, November 8, 2012
Usually I use the quote from a movie or one of ...
- Time Warner Reports Uptick In TV Biz, Film Unit Down
MediaDailyNews, Wayne Friedman - Wednesday, November 7, 2012
Time Warner posted higher revenue at its TV networks for the thi ...
- Microsoft Lines Up Advertisers For Windows 8
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 6, 2012
About a week after Microsoft released Windows 8, the company announced th ...
- Sennheiser Gives Gamers Absolution
Marketing Daily, Aaron Baar - Monday, November 5, 2012
Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturall ...
- Rising Fortunes: Retrans Fees To Hit $5.5 Bil In 2012
MediaDailyNews, David Goetzl - Monday, November 5, 2012
Station groups' optimism about an increasing revenue boost from carriage fees ...
- CBS Inks Multi-Year Deal With Hulu
MediaDailyNews, David Goetzl - Monday, November 5, 2012
CBS CEO Leslie Moonves, who has jabbed Hulu and suggested his compa ...
- Rise Of The Super Fan
Marketing: Entertainment, Chris Raih - Thursday, November 1, 2012
"Once Upon a Time." "Homeland." "Boardwalk Empire." Sunday is officially the "Nig ...
- Sandy Entertainment Losses Could Be Huge
Marketing Daily, Aaron Baar - Tuesday, October 30, 2012
"With no power, there's no show," Paul Bassman, president of Doodson Insuran ...
- Star Wars Joins The Disney Cosmos
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 31, 2012
A deal right out of Hollywood yesterday brings together two of t ...
- Activision Goes Big For 'CoD: Black Ops 2'
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In addition to Downey, Jr., who upstages a man with two tan ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Denny's Offers 'Hobbit' Menu, Collectibles
Marketing Daily, Karlene Lukovitz - Friday, October 26, 2012
Starting Nov. 6, the fast-casual chain will feature a limited-time menu wi ...
- GMR Marketing Opens Moscow Office
Raw, Nina Lentini - Friday, October 26, 2012
GMR Marketing, the London-based global sports, entertainment and lifestyle marketing agency, h ...
- Engaging The Multi-tasker: 3 Ways People Consume Entertainment
Marketing: Entertainment, Will Kassoy - Thursday, October 25, 2012
Recently, I sat down with executives from CNN, Unicorn Media, and Ac ...
- 5 Ways To Use Twitter Data To Determine A Hit (Or Miss)
Marketing: Entertainment, Jamie de Guerre - Wednesday, October 24, 2012
Let's face it, even with all of the gnashing of teeth regardi ...
- Jamba Juice Takes Bite Of 'Twilight' Action
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaki ...
- Digital Movies Gaining In Popularity
Marketing Daily, Aaron Baar - Monday, October 22, 2012
Already, streaming services such as Netflix and Amazon Instant Video are gaini ...
- Selling History, Humor And Cartoons
Marketing: Entertainment, Alison Hill - Thursday, October 18, 2012
How do you market a book that combines serious history, irreverent humo ...
- NASCAR Extends Deal With Fox
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
NASCAR and FOX Sports Media Group (FSMG) have extended their relationship wi ...
- Skylanders Giants Show Some Personality
Marketing Daily, Aaron Baar - Wednesday, October 10, 2012
Having scored a hit with its cross-platform game Skylanders Spyro's Adventure ...
- Remote I Want Control -- And Multi-Screen World
Marketing: Entertainment, Doug Chavez - Thursday, October 11, 2012
The Beastie Boys were ahead of their time with their song "Remo ...
- New Dominos Format Puts Pie On Stage
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 10, 2012
Domino's Pizza's is picking up cues from traditional pizza parlors where t ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...
- Kia, DC Entertainment In Cause-Related Effort
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Kia will partner with DC Entertainment on a cause campaign to fig ...
- Sony Music Puts India In Coke Studio
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Sony Music Entertainment India has partnered with mobile ad network Vserv.mobi ...