- EA Debuting Tiger Woods PGA Tour Game
Marketing Daily, Aaron Baar - Tuesday, April 6, 2010
EA Sports will not have a presence during television coverage of t ...
- Sony, Six Flags In 'Karate Kid' Promo Effort
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
Ads will run on Six Flags media across its theme parks, includi ...
- RJ Palmer Goes Hollywood, Unveils Entertainment Unit
MediaDailyNews, - Wednesday, April 7, 2010
New York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...
- P&G, Walmart Partner In TV Special
Marketing Daily, - Monday, April 5, 2010
P&G and Walmart said, in a release, that the film is ...
- P&G, Walmart Sponsor Family-Friendly TV
MediaDailyNews, Wayne Friedman - Monday, April 5, 2010
Two major consumer product brands, Procter & Gamble and Walmart, say viewe ...
- Big Media Stocks Up In Early 2010
Around the Net In Media, Fern Siegel - Thursday, April 1, 2010
Shares of sector conglomerates are up across the board for the fir ...
- Emirates Airline Presents Bollywood Variety Show
Marketing Daily, - Thursday, April 1, 2010
Emirates airline has launched the first-ever Bollywood variety show to be ful ...
- Horizon Sizes Up Next Season's Pilots
MediaDailyNews, David Goetzl - Thursday, April 1, 2010
Not far away from a release of lineups for the 2010-11 seaso ...
- WEtv Kicks Off Spring Slate
MediaDailyNews, Fern Siegel - Wednesday, March 31, 2010
WE tv reports a strong 2009, delivering its highest-ever prime-time household rati ...
- 'Idol' Still Commands, But 'V' Gains Points
MediaDailyNews, Wayne Friedman - Wednesday, March 31, 2010
Fox's "American Idol" continues to do more with less. "Idol" is do ...
- Disney Signs Deal With Teri Hatcher
Marketing Daily, - Monday, March 29, 2010
DisneyFamily.com has signed a partnership with "Desperate Housewives" moll Teri Hatcher, f ...
- 'Boss' Oversees CBS' Success
MediaDailyNews, Wayne Friedman - Monday, March 29, 2010
Big ratings from the spillover of its Sunday afternoon NCAA basketball tourname ...
- Lexus Debates Global Warming; Silverman Moderates
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
Lexus will launch its CT 200h compact hybrid at the New Yo ...
- Who Goes To Casinos?
Marketing Daily, - Wednesday, March 24, 2010
Top 10 DMAs in which reside adults who visit a casino ...
- Infiniti To Sponsor Cirque du Soleil
Marketing Daily, - Wednesday, March 24, 2010
Infiniti gets brand exposure at180 Big Top and Arena touring show marke ...
- Icahn's Wide Screen: Wants Total Takeover of Lionsgate
MediaDailyNews, Wayne Friedman - Friday, March 19, 2010
After a year of somewhat less hostile moves against Lionsgate, billionaire invest ...
- Wal-Mart's 'Dragon' Marketing May Be The Way Of The Future
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
The DreamWorks animation studio and Wal-Mart have forged an unprecedented merchandising partnersh ...
- Universal Lowers CD Prices To Boost Sales
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
With compact disc sales continuing to plummet -- they are down almo ...
- Studios, Cablers Launch $30M Movies On Demand Effort
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
A TV, print and online campaign under the theme "The Video Sto ...
- Who Goes To Monster Truck Shows?
Marketing Daily, - Wednesday, March 17, 2010
Top 10 DMAs in which reside adults who attended monster truck even ...
- AMC Theaters Inks Deal With Loyalty Program
Marketing Daily, - Monday, March 15, 2010
Via the new partnership, credit or debit cards operated by Vesdia (includi ...
- Shout Out: MDC Partners Creates Production Co.
MediaDailyNews, David Goetzl - Monday, March 15, 2010
MDC Partners, the holding company whose portfolio spans from direct mail ...
- Theater Owners Plan National 3D Network
Marketing Daily, - Monday, March 15, 2010
3D movies and film advertising are about to get a big boos ...
- Netflix Cancels Contest On Privacy Concerns
Marketing Daily, - Friday, March 12, 2010
On its corporate blog, Netflix announced March 12 that it has cancell ...
- Imax To Launch Portable Screens, Expand Marketing Biz
Marketing Daily, David Goetzl - Monday, March 15, 2010
Imax is looking to go mobile and enter the experiential marketing busines ...
- Disney Reverts To Character In Uncertain Times
Around the Net In Brand Marketing, Thom Forbes - Friday, March 12, 2010
The Walt Disney movie studio is retreating from a strategy of produci ...
- Who Goes To Rock Concerts?
Marketing Daily, - Friday, March 12, 2010
Top 10 DMAs in which reside adults who attended a rock conce ...
- WWII Museum Kiosks Promo HBO's 'Pacific'
Marketing Daily, Aaron Baar - Thursday, March 11, 2010
The 16 museums will use their databases to promote the kiosks a ...
- O'Brien Kicks Off National 'Prohibited' Tour
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2010
Conan O'Brien's "The Legally Prohibited From Being Funny on Television Tour" wi ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...