- Frederick's of Hollywood, Hard Rock Team Up
Marketing Daily, - Tuesday, May 11, 2010
The two are running an integrated marketing and media program that, p ...
- Disney: ABC, ESPN See Ad Growth, But Dollar Declines
MediaDailyNews, David Goetzl - Tuesday, May 11, 2010
Disney reported notable ad sales growth Tuesday at its local station a ...
- Norwegian Cruise Line's New 'Epic' Aims To Entertain
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
The Norwegian Epic, a balcony-laden ship that can sail with 4,100 passenger ...
- JetBlue Asks Its Fliers To Keep Spreading the Word
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
JetBlue characterizes a campaign breaking today as a "digital brand experience," Stua ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Cross-Media Success: Liberty Posts Strong Results
MediaDailyNews, Wayne Friedman - Friday, May 7, 2010
Getting strong results from its QVC shopping channel help Liberty Media Gro ...
- Time Warner Cable Plans Higher-Level Service
MediaDailyNews, David Goetzl - Friday, May 7, 2010
Time Warner Cable's COO Landel Hobbs frequently hints at opportunities to genera ...
- I Will Survive: 'Survivor' Tops Charts
MediaDailyNews, Wayne Friedman - Friday, May 7, 2010
For the last couple of weeks, "Survivor" has returned to become t ...
- NBC's Zucker Says He's Interested In Future Political Run
Around the Net In Media, Fern Siegel - Thursday, May 6, 2010
NBCU CEO Jeff Zucker set off another round of the favorite ga ...
- Captain Morgan, 'Maxim' Host Birthday Bashes
Marketing Daily, - Thursday, May 6, 2010
In addition to Captain Morgan Original Spiced Rum and Lime Bite cockta ...
- Power Rangers Guru Launches Saban Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Haim Saban, the guy who made "Mighty Morphin Power Rangers" a bra ...
- EA Targets Skaters, Gamers For 'Skate 3'
Marketing Daily, Aaron Baar - Tuesday, May 4, 2010
Team play is a new feature for this version of the ga ...
- News Corp. Revs Up In Q3, Led By Film, Cable
MediaDailyNews, Wayne Friedman - Tuesday, May 4, 2010
Strong financial results at News Corp. are another indicator that the med ...
- Fierce Sweeps: 'Desperate' Cleans House
MediaDailyNews, Wayne Friedman - Monday, May 3, 2010
The first Sunday of the last crucial rating period -- the M ...
- 'Survivor' Remains Tough, 'Vampire' Bites Competition
MediaDailyNews, Wayne Friedman - Friday, April 30, 2010
Coming into the home stretch of the 2009-2010 season, the broadcast networ ...
- Iron Man App for The iPhone Designed To Last Far Beyond The Film's Release
Online Media Daily, Mark Walsh - Monday, May 3, 2010
The launch of Marvel Entertainment's mobile
application for the iPad earli ...
- Delivery Agent Acquires Luxury Shopping Site Billion Dollar Babes
Online Media Daily, Gavin O'Malley - Thursday, April 29, 2010
Delivery Agent, which made its name powering online commerce and marketing initiativ ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- Millward Brown BrandZ Ranking Sees 4% Gain For Top Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
The value of the top 100 global brands rose by 4% ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- Dubuc To Helm Lifetime
MediaDailyNews, Erik Sass - Tuesday, April 27, 2010
Nancy Dubuc, the president and general manager of cable TV's History brand ...
- truTV Adds Originals To Strengthen Lineup
MediaDailyNews, Fern Siegel - Tuesday, April 27, 2010
TBS' truTV is adding eight original shows to its lineup. Claiming sol ...
- How Nickelodeon Moved To A One-Brand Strategy
Marketing Daily, Laurie Sullivan - Friday, April 23, 2010
Family values prompted Nickelodeon's move to a one-brand strategy last year aft ...
- Kraft Singles, Disney Wind Up 'Best Town' Contest
Marketing Daily, Karlene Lukovitz - Wednesday, April 14, 2010
The contest is the first in a series of initiatives for 20 ...
- Study: Attachment To Brands, Movies Co-relate
Marketing Daily, Aaron Baar - Tuesday, April 13, 2010
A survey of 3,000 people between 15 and 34 used an 11-poi ...
- 'Friday Night SmackDown' Moves To Syfy
MediaDailyNews, David Goetzl - Tuesday, April 13, 2010
Wrestling's "Friday Night SmackDown," an anchor for MyNetworkTV for the past t ...
- Quick Hit: HBO Renews 'Treme'
MediaDailyNews, David Goetzl - Tuesday, April 13, 2010
HBO's heavily promoted series about New Orleans in the aftermath of Hurrica ...
- Syndicated Shows Fare Better Than Broadcast Rivals
MediaDailyNews, Wayne Friedman - Thursday, April 8, 2010
The 2009-2010 TV season has had its share of lumps, and syndicat ...
- Discovery's New Slate Counts Palin, Gosselin and 'Earth'
MediaDailyNews, David Goetzl - Wednesday, April 7, 2010
Discovery is about to announce its slate of new shows for 201 ...
- Movie-Themed Wrap Of Monorail Irks Some Disney World Visitors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
A flashy ad display wrapped around a Disney World monorail train h ...