- Yahoo Hires Movieline.com Columnist
Online Media Daily, - Wednesday, June 9, 2010
Continuing to expand its editorial staff, Yahoo has hired Movieline.com columnist Ma ...
- McDonald's Offers $3 for Recalled 'Shrek' Glasses (Update2)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
McDonald's is offering $3 refunds to customers who return "Shrek" drinking glass ...
- Disney Is Said To Be Closing Most Of Its ESPN Zone Restaurants
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
...
- Broadcast Regulars Dip, 'Comic' Gets Modest Laughs
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
Broadcast networks' first big scripted salvo into the summer season was mo ...
- Macy's Braces For Smurfy Holidays
Marketing Daily, - Monday, June 7, 2010
Bring on the blue: Macy's has tapped the Smurfs as its holid ...
- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And Research
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
Aegis Media today will unveil Team Epic, a new event and experienti ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- EA Predicts Spain Victory Over Brazil In World Cup
Marketing Daily, - Thursday, June 3, 2010
The company also predicts the first team to be eliminated will ...
- Mattel Launches Monsters With Hopes For Blockbuster Hits
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
Ann Zimmerman has a peek at Mattel's attempt to create a n ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- Toys 'R' Us Boutiques Promote 'Toy Story 3'
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
The flagship store in New York's Times Square will include a walk- ...
- Tribune Stations Air This TV
MediaDailyNews, David Goetzl - Tuesday, May 25, 2010
As the network becomes Nielsen-rated, several Tribune stations, including WPIX in N ...
- Finales Of Hit Shows Off Season Marks
MediaDailyNews, Wayne Friedman - Tuesday, May 25, 2010
More network prime-time shows are not only seeing ratings results down fr ...
- Microsoft Ready To Reorg Marketing Big Time, Analyst Says
Online Media Daily, Laurie Sullivan - Tuesday, May 25, 2010
Evidently, Steve Ballmer, Microsoft's chief executive officer, has had enough. Maybe that ...
- 'Lost' Finale Delivers Plot Resolution, Solid Ratings
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
"Lost" found its ratings legs for its series finale -- but t ...
- Thumbplay Partners With Cellular South
Online Media Daily, - Monday, May 24, 2010
Mobile entertainment company Thumbplay has struck a deal with Cellular South, t ...
- Season's Rx: 'Grey's' Still Healthy, 'CSI' Dips
MediaDailyNews, Wayne Friedman - Friday, May 21, 2010
Broadcast program finales elbowed into each other on the last Thursday ...
- UrbanDaddy To Relaunch Perks Program, Sponsored By Heineken
Online Media Daily, Gavin O'Malley - Sunday, May 23, 2010
Men's lifestyle publisher UrbanDaddy on Monday is expected to relaunch its Per ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- CBS Considers Promoting 'S' Word Sitcom
MediaDailyNews, Wayne Friedman - Thursday, May 20, 2010
How does a broadcast network promote a show with a word ...
- CBS Goes Radical: 7 Shows Axed, Hits Moved
MediaDailyNews, Wayne Friedman - Wednesday, May 19, 2010
For years, TV advertisers have always talked about the stability of CB ...
- There's No Business Like Social Business: Actually, Study Finds It Ranks Second Only To TV For Entertainment
Online Media Daily, Joe Mandese - Thursday, May 20, 2010
Social media may or may not be advertising, according to some peop ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- JVC, All American Rejects Team For Viral Video
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelson ...
- Upfront: ABC To Debut 10 New Shows
MediaDailyNews, Wayne Friedman - Tuesday, May 18, 2010
Continuing its belief in big TV development, ABC has started up anoth ...
- MSG Stock Jumps If Knicks Sign LeBron James
MediaDailyNews, David Goetzl - Friday, May 14, 2010
A stock price may jump when a new CEO joins the compan ...
- Colgate-Palmolive, VEVO 'Charging Up Music'
Marketing Daily, - Thursday, May 13, 2010
The co-branded (with the company's MaxWhite brand) online video series will spotlig ...
- Disney Sells Power Rangers To Previous Owner, Haim Saban
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 13, 2010
...
- Peter Chernin Wants Empire Of His Own
Around the Net In Media, Fern Siegel - Wednesday, May 12, 2010
Ever since Peter A. Chernin left the News Corporation as Rupert Murdoch ...
- Who Plays The Slots?
Marketing Daily, - Wednesday, May 12, 2010
Top 10 DMAs in which reside adults who played slot machines ...