- Budget-Conscious Favoring Staycations, Car Trips
Marketing Daily, - Tuesday, July 20, 2010
The bottom line, according to the survey, is that Americans are sti ...
- Foxwoods Taps Victoria For CMO Role
Marketing Daily, - Tuesday, July 20, 2010
Victoria has extensive marketing experience in the casino industry and has direct ...
- 'Damages' Moves To DirecTV
MediaDailyNews, David Goetzl - Tuesday, July 20, 2010
Is DirecTV becoming an outlet for the "brilliant but nearly canceled"? Wh ...
- ABC's 'Bachelorette,' 'Beauty' Shine Bright
MediaDailyNews, Wayne Friedman - Tuesday, July 20, 2010
Where ABC suffered on Sunday with its two original episode scripted sho ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- Study: Users Willing To Pay For TV Everywhere
MediaDailyNews, Wayne Friedman - Thursday, July 15, 2010
Good news for those TV Everywhere cable proponents: Not only do consume ...
- Planet Hollywood Taps New CEO, Plans To Expand Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
...
- Not Just A Fun Place To Stay: 'Y' Rebrands
Marketing Daily, Aaron Baar - Monday, July 12, 2010
Designing a new brand platform for a 160-year-old organization is no ea ...
- Lehrer To Expand Bravo Development Duties
MediaDailyNews, Fern Siegel - Wednesday, July 7, 2010
Bravo has upped Eli Lehrer to vice president, development. He has develop ...
- Summertime Brings Events To The Forefront
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
"We know there's a lot of different events and activities," Scarborough's Howa ...
- Foxwoods Brands Boston Breakers Soccer
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
...
- Disney Unveils New Store Prototype
Marketing Daily, Sarah Mahoney - Thursday, July 1, 2010
"Disney was wildly unsuccessful with its first venture," says George Whalin, ...
- National CineMedia Adds Affiliate, Expands OOH Reach
Marketing Daily, Erik Sass - Wednesday, June 30, 2010
National CineMedia, one of the leading cinema advertising companies, has added anoth ...
- Big Syndie Deals For 'Glee,' 'Modern Family'
MediaDailyNews, David Goetzl - Tuesday, June 29, 2010
The Oxygen network has acquired off-net rights to Fox musical hit "Glee ...
- Disney Store With Interactive Elements Makes Debut
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
...
- Who Goes Bowling?
Marketing Daily, - Monday, June 28, 2010
Top 10 DMAs in which reside adults who went bowling in t ...
- Digital Expansion: ZelnickMedia To Buy Alloy
MediaDailyNews, David Goetzl - Thursday, June 24, 2010
A group led by privately held ZelnickMedia has agreed to acquire Allo ...
- Ad Group Gives $10M For Family Fare
MediaDailyNews, Wayne Friedman - Wednesday, June 23, 2010
Major TV advertisers are making a renewed effort to get big ...
- Fast Changing Consumer Behavior Forcing New Business Models
Research Brief, Jack Loechner - Thursday, June 24, 2010
According to PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2010-2014, global entertainment a ...
- Bing Out-Blings Google
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 23, 2010
Further distinguishing itself from Google, Bing is rolling out upwards of 1 ...
- Six Flags Names Discover 'Official Credit Card'
Marketing Daily, Tanya Gazdik - Tuesday, June 22, 2010
To promote this partnership, Six Flags has launched an extensive merchandising progra ...
- Fee-For-All: Dish Drops 4 Disney HD Channels
MediaDailyNews, Wayne Friedman - Tuesday, June 22, 2010
It's open season again on cable operators stopping carriage of cable network ...
- Study: Kids Think Cartoon Characters Make Food Taste Better
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
Arielle Levin Becker reports that there's nothing existential about the impact ...
- Disney's 'Phineas And Ferb' To Get The Full Marketing Treatment
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
If you haven't met Phineas and Ferb yet, you soon will. T ...
- Future Rosy For Online Entertainment, Media
Marketing Daily, Aaron Baar - Tuesday, June 15, 2010
As people become more comfortable with mobile Internet devices, the number ...
- ION Finds 'Without A Trace'
MediaDailyNews, David Goetzl - Monday, June 14, 2010
The Ion network continues to fashion itself as a sort of C ...
- Fanta Launches Search For New 'Fantana'
Marketing Daily, - Friday, June 11, 2010
Between now and June 30, brand fans are being asked to subm ...
- KGB Becomes Bonnaroo Partner
Marketing Daily, - Friday, June 11, 2010
The company provided the festival's first "Roo Feed," an instantaneous news fe ...
- More Are Cutting Back On Summer Splurges
Marketing Daily, Sarah Mahoney - Friday, June 11, 2010
"They aren't completely cutting out indulgences, they're just finding other ways ...
- Kevin Campbell Named EVP, Marketing At Disney
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
...