Frederick's of Hollywood has lost a lot of mojo over the years to Victoria's Secret, but the undergarment maker is hoping to sex it up via a deal with the Hard Rock Hotel & Casino Las Vegas.
The two are running an integrated marketing and media program that per the companies, promotes a "young and sexy" lifestyle across multiple venues, including social networking, product integration,
cross-promotion and events.
Frederick's of Hollywood will receive on-site presence throughout the Hard Rock Hotel & Casino Las Vegas, including event participation at the hotel's clubs and pools,
retail presence throughout the hotel and featured Frederick's of Hollywood merchandise will be promoted through the hotel's various sales channels.--Karl Greenberg
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